The first ident was the logo being displayed using space and time. the duration of the first ident was 8 seconds which is short for the ident. But however they was no voiceovers about scheduling just settle music playing in the background. The colours shown in the ident is red which is consistent throughout the series of ident. In this ident it is very simple and its more entertainment led than information led. The camera movement is panning around the logo with the lightening making the logo 'Film 4.'
Film 4 re-brand: This rebrand of the film 4 idents uses space and time again like many other idents showing the logo in the middle of the screen showing it off as the main figurehead of the ident, the typography shows the Film in the centre of the screen inclosed by the 4 itself, making it unique and different to others before, attracting the audiences, the ident here shows that it is entertainment led as it shows moments in different places and showing different people, which could also indicate each scene is a like a different film genre. This means that film 4 have created a suite of ident, which is a collection of idents, to appeal to all the audience and broaden out to a larger audience, by creating an individual ident for a different specific genre. The film 4 logo shows of the identity of the channel, with the colour and typography style that is used, it is then recognised as Film 4 by audiences. By creating a quite of idents for this channel, it gives an interaction with the audience, making them get drawn in and more interested in the channel and what is shows.
Ident - 2006 - These idents by film 4 were created and shown in 2006, they are there to portray the genre of film that could be coming on next, as there is a car chase here between a police car and another car, it portrays that the film coming up next could be an action or adventure movie with car chases, to suit the genre of film coming up next, appealing to the audience more. The colour displayed is red on the car and also primary colour. the duration of the ident is 29 seconds which is often how long an ident is supposed to last for. The tempo and the pace is in slow motion to get that effect of the cars crash. Also the ident is displayed as voiceover which is information led about scheduling. Also the logo is shown at time 0:07 which gives recognition of the channel.
Ident - Christmas: 2013 - Film 4 brought out a suite of idents at christmas, this was to advertise the season and how film 4 will show christmas movies. Showing a collection of idents that suit the season appealing to the audience and possibly a larger audience, showing the genre of christmas in their films at that time. The colour shown is red which also was in the other ident in 2006 which implies that the colour red is consistent throughout the two idents. The pace of the ident is slow motion which also the same in the last ident shown. As we see the duration of the ident 26 seconds which is a common time for each ident. However the colour can be a limitation as BBC colour is red which the audience can get confused. The ident is displayed as an voiceover of the presenter saying what is up next.
Film 4 2016 In this ident the pace is fast compared to the previous ident and the duration 10 second which is short for ident. Also the music played it relates to the music and visual However, there is no voiceovers and it is more entertainment led than information led. The colour used is red but is more subtle as the red is stripped back compared to the previous ident.
We'd love to hear from you. Please send questions or feedback to the below email addresses.
Before contacting us, you may wish to visit our FAQs page which has lots of useful info on Tiki-Toki.
We can be contacted by email at: hello@tiki-toki.com.
You can also follow us on twitter at twitter.com/tiki_toki.
If you are having any problems with Tiki-Toki, please contact us as at: help@tiki-toki.com
Close