This ident is more entertainment led, as there is information involved with the ident.This is done by a presenter doing an audio voice over telling you which show will be coming on next. Another purpose of ident is to get across the channel idenity. E4 has a brand identity surrounding the concept of youth. This is evident with the type of programming that they display. The pace of this ident is relatively slow, but the pace does build as the ident goes on.
E4 Beach ident 2007 This Beach ident has would have been aired, to keep the audience motivated and excited as summer was approaching. There is always a sense of the purple colour this could be in a lot of detail or just in small fragments this tells us that they are maintaining their identity. In my opinion i would say this is entertainment-led as we can see the stop motion, is moving in a dramatic way, also the fact that they used top motion could be because they are targeting that specific part at the younger audience. We can also see that the colour of the logo creates Brand loyalty which is very key for keeping you're audience attracted to the channel and not running off to another channel.
E4 ident 2011 We can see that E4 have linked their logo to what they show on their channel, we can see that also stock motion has been used to create this ident. we can see 4 trucks from Bob the builder and we can see a robot, we know that the trucks in their own shows save people and we know the robot kills and destroys things, E4 have put both together to portray survival and attacking. when the robot shoots his gun we can see that E4 have implicated that they cast action stuff on their channel. Tempo of the stock motion was slow, because stock motion is actually slow unless its sped up by using effects and what not, there were some points when in a blink of an eye the trucks would just appear somewhere, there is possibly some meaning behind it
This ident is set in a cafe. this plays into the brand identity , as viewers of E4 are young middle class people. at (0.5) we are introduced to the main character who is the E4. This represents the channel just as a normal person despite looking like a robot.This is done to assist their brand idenity. Another purpose of this ident is for segmentation. This is done as there is a presenter talking over the ident.
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