Disney Channel has been around, and has been broadcasting for over 30 years. This was the first ever ident that was made for Disney Channel in the early 1980's (1983 to be precise). Disney Channel brands an identity and in image for the channel. There is not much information on the screen, as it is a pretty basic ident, which includes the logo of Disney's Mickey Mouse. The primary colours of this ident is blue, black and silver/white. The purpose of this ident is to launch an identity to the specific target audience, which is small children and teenagers. The ident is only 10 seconds long because of the fact that young people have a short attention span, and as there are a lot more channels on, the idents have to stand out. It attracts the attention of the audience because it is one of the strongest representation of the channel.
This ident of 1995 is only 10 seconds and is pretty basic but is just used to identify the channel. All of the disney channel idents include the logo, which is Mickey Mouse's head. This is quite popular because Mickey Mouse was the start of Disney Channel. From 1997-1999, Disney Channel had a season where their idents were blue and red.
Disney Channel rebranded the channel in 2002, by changing the logo for the ident and also using humans instead of animated characters. However, Disney Channel they did not change the logo, which is still the head of Mickey Mouse. Disney Channel rely heavy on animation or CGI.
This ident was used very frequently when Disney Channel Original movies were about to show. There would usually be a voiceover before the ident finished stating what movie was coming up next. This ident is only 4 seconds which is very suitable for their target audience which is young children and teens. This is because their attention span is short which means that Disney have to design idents which are fast paced with bright colours. The colour blue is a classic colour that the company Disney use. Keeping the same colour makes the company more recognizable.
In 2008, Disney Channel decided to use their characters from popular shows which were broadcasted from the channel, in the example above, Kyle Massey, who was an actor in That's So Raven and Corey in the House is presenting the channel. "I'm Kyle Massey from Corey in the House and you're watching Disney Channel". These idents were only on when a specific channel was to come on. For example, if Corey in the House was to come on, the ident above would be shown before the show was broadcasted. They use characters from the channel to attract the viewers as they are characters the viewer aspire to be or love watching the show.
In 2012, Disney Channel decided to bring back their most popular characters from their shows, from 0:25-0:40, two idents are shown for the show A.N.T Farm, where there is a voiceover of the presenter presenting that the channel will be on next. As you can see in the example above, over the years, Disney Channel have relied more and more on computer animation to create these idents. They use bright colours to attract audiences eyes.
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