Crowdsourcing by World's Best Global Brands

This timeline is the original "Crowdsourcing By The World's best Global Brands" timeline, created in Spetember 2012. Because of the high number of stories, it has been splitted in December 2014 into yearly timelines, which you can see below:

Here are the yearly timelines: [before 2011](, [2011](, [2012](, [2013](, [2014](, and [2015](;xNLx;;xNLx;These timelines gather and display information about all crowdsourcing initiatives since 2004. ;xNLx;;xNLx;eYeka, the global market leader in creative crowdsourcing for marketers, will release [a full report based on the data of these timelines]( in February 2015. The report will describe how crowdsourcing has evolved and how companies are using it today for marketing & innovation.;xNLx;;xNLx;This original timeline has been created by [Yannig Roth](, PhD student at [Université Paris 1 Panthéon Sorbonne]( and Marketing Manager at [eYeka]( (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email]( Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth]( (curator);xNLx;- [Luiz Fernando]( (contributor);xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing]( i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](, or the [Betacup Challenge]( have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking]( Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;The first version of this timeline has been [released]( on September 12th 2012.

2009-12-20 09:03:58

Go to the previous timeline to see more

You will find the next stories on the "Crowdsourcing by World's Best Global Brands Before 2011" timeline. Click on the link below:

2010-01-13 08:13:45

Pepsi Launches "Refresh Project"

The Pepsi Refresh Project (PRP) was an initiative to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation.

2010-01-27 17:49:46

Cisco's Second "I-Prize" Innovation Contest

Cisco launched the second I-Prize contest, an open global innovation competition in which entrepreneurs could collaborate and submit their projects to be Cisco's "next billion-dollar business idea".

2010-02-01 12:31:11

Nokia's Third "Calling All Innovators" Contest

In 2010, Forum Nokia held the third edition of "Calling All Innovators", the international application development contest.

2010-02-03 05:53:41

Google's "Doodle 4 Google 2010" Contest

The third annual Doodle 4 Google contest in the U.S. featured the topic "If I Could Do Anything, I Would..."

2010-02-04 08:30:26

Honda's "Live Every Litre" Campaign

In order to produce a crowdsourced documentary, Honda asked people to submit their stories of "extraordinary journeys"

2010-02-19 12:07:56

Pepsico's "Doritos King of Ads" Contest

Doritos was giving away up to £200,000 to whoever would make the next Doritos TV ad

2010-03-01 09:21:56

Coca-Cola's First "Durable Design" Contest

In France, Coca-Cola launched a contest called "Concours Coca-Cola du Design Durable," targetting students and tasking them to design recycled objects based on beverage packaging

2010-03-02 20:27:31

BMW's "Tomorrow's Urban Mobility Services" Contest

BMW's first open innovation initiative, conducted with Hyve, was the BMW Group Idea Contest, or "Tomorrow's Urban Mobility Services" which sought innovative ideas for mobility services in cities and metropolitan areas in the future.

2010-03-10 23:57:00

Nokia's "Tribeca 2010" Contest on Mofilm

By launching a video contest on Mofilm, Nokia wanted 16- 24 year old males and females ("who are influential in their social group") to be Inspired and excited about what technology allows them to do

2010-04-20 22:49:11

Thomson Reuters' "StreetApps Challenge" with ChallengePost

Thomson Reuters tasked developers to build useful, high-quality, and visually appealing applications to provide timely and accurate information to financial professionals

2010-04-30 12:30:19

Adobe's "5 Weeks of 5 Competition" on Behance

On Behance, Adobe asked creatives to "create something amazing that showcases one or more of the features" of Adobe Creative Suite 5

2010-05-01 13:21:04

Ford's "Fiesta Movement Challenge" with Filmaka

As part of a campaign called Ford Fiesta Movement Challenge, the brand was looking for Filmaka members to help Ford (and the agency Ford and their agency Team Detroit) in filming the Fiesta in U.S. cities

2010-05-03 22:43:53

Volkswagen's "App My Ride" Contest with Hyve

Volkswagen organized a contest with Hyve to get Apps and Ideas for possible Apps for a prototype of a future Volkswagen infotainment system

2010-05-05 19:00:21

Pepsi's "Shanghai Festival 2010" Contest on Mofilm

Pepsi launched a video contest for Chinese participants only, asking them to submit films in one of six categories: 明天 (Tomorrow), 大画世界 (Paint your world), 天没有电玩 (What would it be if we were gadget-less), 如果成功蜗居 (Successful life in a small apartment) and 网游投胎记,活着投胎 (Reborn from internet) 谁和谐谁? Harmony with whom?

2010-05-07 05:00:26

Sony's "Best Panoramic Shot" Contest on Deviantart

As part of Sony's introduction of the DSC-TX7 camera to the United States, Sony invited Deviantart's community to "Take Your Best Panoramic Shot"

2010-05-12 08:12:56

Coca-Cola Light's "Cannes 2010" Video Contests on Mofilm

On Mofilm, Coca-Cola Light was one of three separate video competitions branded by Coca-Cola (Coca-Cola, Coca-Cola Light and Coca-Cola Zero)

2010-05-12 11:07:20

Coca-Cola's "Cannes 2010" Video Contests on Mofilm

On Mofilm, Coca-Cola was one of three separate video competitions branded by Coca-Cola (Coca-Cola, Coca-Cola Light and Coca-Cola Zero)

2010-05-13 05:35:26

Bud Light's "Cannes 2010" Contest on Mofilm

Bud Light launched a video contest on Mofilm, looking for contesnt that would establish Bud Light as THE brand best suited to Escalate Good Times and use the Bud Light walk up line and tag: “It’s the sure sign of a good time, Bud Light, Here We Go”.

2010-05-13 06:09:11

Coca-Cola Zero's "Cannes 2010" Contest on Mofilm

On Mofilm, Coca-Cola Zero was one of three separate video competitions branded by Coca-Cola (Coca-Cola, Coca-Cola Light and Coca-Cola Zero)

2010-05-18 11:07:20

Nokia's Video Contest on Mofilm

On Mofilm, Nokia started a video contest asking filmmakers to make an ad celebrating innovative use of technology that allows people to do amazing things

2010-06-07 11:35:36

PepsiCo's First "PepsiCo 10" Competition in the USA

PepsiCo launched an innovation incubator program called PepsiCo10, an open call for promising start-ups in media, communications and technology

2010-06-10 07:24:02

Mc Donald's' "Environment" Contest on eYeka

The objective of this contest was to sollicit eYeka's creative community for a positioning project. The brief asked "How would you communicate Mc Donald's engagement for the environment?".

2010-06-24 03:52:56

Audi's First "Production Award"

In the spirit of its slogan "Vorsprung durch Technik," Audi launched a competition around the theme of electromobility, and what the production of electric cars of tomorrow would look like

2010-07-02 04:59:52

Toyota's Auto-Biography Contest on Facebook

Toyota USA and Saatchi&Saatchi asked Toyota owners to share their personal stories about owning a Toyota. They encouraged owners to share personal stories about their vehicles on Facebook in what it has dubbed each person’s “Auto-Biography.”

2010-07-06 03:52:56

Adidas' "Fluid Trainer" Contest on eYeka

Adidas launched a video/animation contest for Singaporeans to showcase the Fluid Trainers and win over SGD 13,500 in prizes

2010-07-09 01:45:57

Amazon's "Kindle" Contest on Poptent

This Poptent assignment tasked U.S. filmmakers to "convey the essence of the great Kindle experience by focusing on one or several of Kindle’s features in a unique and cool way" in a video

2010-07-13 10:56:54

GE's "Powering The Grid" Ecomagination Challenge

"Powering the Grid" was the first Challenge from the Ecomagination challenge platform (designed with Brightidea and frog Design), an open call to action for businesses, entrepreneurs, innovators and students seeking breakthrough ideas to create a cleaner, more efficient and economically viable grid, and accelerate the adoption of smart grid technologies.

2010-07-26 19:00:26

Coca-Cola's "Zero Compromise" Contest on Jovoto

Coca-Cola Germany launched a packaging design contest for the Coca-Cola Zero brand, tasking creatives to "Inspire Coke Zero with a cool and appealing new can design"

2010-07-30 08:21:50

Gillette's "Men Shopping Experience" Contest on eYeka

Gillette wanted to source insights about mens' ideal, and started this contest on eYeka

2010-08-02 12:04:11

Samsung's Galaxy S Contest on Current

Samsung tasked the Current community (via its Viewer-Created Ad Message, or VCAM, program) to create videos that show how the GALAXY S enables people to live smarter lives

2010-08-11 13:37:56

Samsung's First "Free The TV" Challenge with ChalengePost

The brand's first "Free The TV Challenge" was set to find the most innovative applications for IPTVs, Blu-ray players and Blu-ray Home Theater Systems

2010-08-19 03:52:56

Amazon's "Russell Wiley is Out to Lunch" Contest on Zooppa

For the launch of the book "Russell Wiley Is Out To Lunch," Amazon and Zooppa launched "the world’s 1st crowdsourced book-launch promotion contest."

2010-08-27 18:57:51

Danone Actimel's "Daily Dose of Actimel" Contest on Zooppa

Danone was calling Zooppa creatives to create compelling arguments to promote the daily use of Actimel

2010-09-02 21:49:06

GE's "Tag Your Green" Contest on Poptent

As part of the Ecomagination campaign, General Electric used Poptent to create 30 to 60-second videos for their YouTube page

2010-09-06 10:01:11

BMW's "Interior Idea Contest"

The BMW Group Interior Idea Contest worked with Hyve and seeked new and innovative ideas on how to personalize the interior in vehicles and how this personalization could be realized.

2010-09-10 03:52:56

Sony's "Open Planet Ideas" Project

With Ideo and the World Wildlife Fund, Sony was looking for a way to get people from diverse and often untapped audiences thinking in new ways about sustainability challenges

2010-09-13 19:27:56

Pepsi's "Rome 2010" Contest on Mofilm

By launching a video contest on Mofilm, Pepsi was looking for a compelling advertisement for Italian TV that would tell young creatives all about their new campaign, “Refresh Your World”

2010-09-16 22:21:39

Hermès' Second "Prix Emile Hermès"

After the success of the 2008 European edition, the 2011 edition of the Prix Emile Hermès extende on the international stage, rewarding projects stemming from a reflection on the sense of the object and answering the current and future needs of the society on the following theme: "Heat, me-heat, re-heat"

2010-09-20 19:02:30

Google Maps' Pin Design Contest on eYeka

This design contest in France asked people to redesign the “eating”, “drinking” and “going out” pins for Google Maps.

2010-09-23 18:09:00

Nokia's "Calling All Innovators, North America" Contest

Nokia teamed up with AT&T to ask developers to create Symbian^3 apps and games for the new Nokia N8 and future Nokia devices for consumers in the U.S. and Canada.

2010-09-27 11:00:26

Pepsico's Fifth "Crash the Super Bowl" Contest

On Spetember, Frito-Lay announced that Pepsi Max was joining Doritos for the 2010-2011 installment of the annual contest

2010-09-29 01:57:44

Disney's "Tron Legacy" Contest on Threadless

To promote Disney's upcoming sequel TRON: Legacy, the Threadless community was asked to design t-shirt inspired the movie's universe.

2010-10-01 10:04:11

Samsung's "It's Go Tab" Contest on Zooppa

As part of its "It's Go Time" campaign, Samsung Samsung was looking for innovative, interesting, and thoughtful promotional material for its new Galaxy Tab tablet

2010-10-04 04:40:31

Toyota's Contest on Cheezburger

By partnering up with the meme network Cheezburger, Toyota wanted to leverage the power of memes (and the typical humor of the web, LOLcats and the like) to promote its Yaris model

2010-10-20 01:45:57

Intel's "Ultra-Thin Laptops" Contest on Poptent

The idea was to crowdsource videos to generate buzz and awareness of their ultra-thin laptops. On, Intel posted a creative brief on announcing its aim to purchase at least two videos.

2010-11-02 10:06:29

Pepsi's "Refresh Your World in 60 Seconds Barcelona 2011" Contest on Mofilm

Pepsi and Mofilm invited filmmakers to submit 60 second short films (not commercials) around three themes: Wake Up!, Pop-Fiz-Aaaaaah!!! and Hit Delete.

2010-11-03 15:41:41

Sprite's "Refreshing Films" Project

The Sprite Refreshing Films project was giving students a chance to direct commands in their own production

2010-11-08 04:40:31

Toyota's "Ideas for Good" Challenge

Toyota asked the public to imagine new ideas for using Toyota's technology to help benefit humanity

2010-11-08 22:19:10

Adobe & Motorola's "Barcelona 2011 Ad Contest" on Mofilm

On Mofilm, Motorola and Adobe were seeking original, inventive ideas to convey the "exciting possibilities" made possible with full web browsing on mobile devices like Motorola's DROID smartphones (with Adobe® Flash® Player)

Crowdsourcing by World's Best Global Brands

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