Crowdsourcing by World's Best Global Brands in 2015

This timeline shows how the world's most valuable brands (as defined by the Interbrand Best Global Brands ranking) used creative crowdsourcing in 2015.

Together with ones covering the previous ([before 2011](, [2011](, [2012](, [2013](, [2014]( years, this timeline intends to gather and display information about all crowdsourcing initiatives since 2004. ;xNLx;;xNLx;eYeka, the global market leader in creative crowdsourcing for marketers, released [a full report based on the data of these timelines]( in April 2015. The report describes how crowdsourcing has evolved and how companies are using it today for marketing & innovation.;xNLx;;xNLx;This timeline has been created by [Yannig Roth](, PhD student at [Université Paris 1 Panthéon Sorbonne]( and Marketing Manager at [eYeka]( (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email]( Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth]( (curator);xNLx;- [Luiz Fernando]( (contributor);xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing]( i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](, or the [Betacup Challenge]( have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking]( Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;The first version of this timeline has been [released]( on September 12th 2012.

2014-12-20 15:43:38

Go to the 2014 timeline to see more

You will find the previous stories on the "Crowdsourcing by World's Best Global Brands In 2014" timeline. Click on the link below:

2015-01-05 15:43:38

Chevrolet's "Sydney 2015" Contest on Mofilm

On Mofilm, Chevrolet was asking for emotive films that brings to life the concept of dependability in friendship.

2015-01-05 15:43:38

Nescafé's "CAFÉ VIỆT" Contest on eYeka

Nescafé crowdsourced ideas of "Tell the tale of a confident, strong man and why his coffee will always be NESCAFÉ CAFÉ VIET"

2015-01-07 04:09:07

Allianz's "Road Safety" Challenge on Studyka

Allianz asked students to "let {their] imagination run free and come up with new solutions to deliver a sustainable reduction in road traffic accidents involving two-wheelers."

2015-01-12 15:43:38

HP's "Instant Ink Video Project" on Tongal

HP was looking for videos to show how their Instant Ink replacement service ensures consumers never run out of ink.

2015-01-16 15:43:38

Nestlé's "KITKAT" Contest on eYeka

Nestlé was crowdsourcing ideas on how to make its product worth paying more for, either through upgrading the product and/or the package.

2015-01-17 19:57:52

Microsoft & Thomson Reuters' “Women Make It Happen” Contest on Talenthouse

On Talenthouse, a photography contest launched by the Thomson Reuters Foundation and Microsoft asked for images that show how women "make it happen" around the world.

2015-01-19 15:43:38

L'Oréal Paris' "The Brush" Contest

L'Oréal Paris launched a contest, asking makeup artists to showcase their talents on YouTube for the chance to be named the 2015 L'Oreal Paris Make-up Designer.

2015-01-20 10:09:07

Santander's Launches "Conta Pra Mim" Platform with Its Noon

Conta Pra Mim Portal is an initiative created by Santander and made possible by It's Noon with the purpose of creating a space where people of all Brazil can tell stories, learning of their relationship with money and share these experiences with others.

2015-01-26 15:43:38

Maggi's "Home Cooked Meal" Contest on eYeka

Nestlé Vietnam asked eYeka's community to inspire mums to use Maggi products through posters and digital campaign or activation ideas.

2015-01-29 10:57:33

Pepsi's "Pitch Festival" Project on Tongal

Pepsi launched a project on Tongal, which wasn't publicly accessible though as the page said "You need to be signed-in in order to submit."

2015-01-29 10:57:33

GE's "Head Health Challenge III"

General Electric (GE), together with the NFL, Under Armour and the U.S. Department of Commerce’s National Institute of Standards and Technology (NIST) launched launch Head Health Challenge III, an open innovation competition to advance materials that better absorb or dissipate energy.

2015-02-02 10:57:33

Chevrolet's "Academy For Southeast Asian Filmmakers" on Mofilm

Chevrolet and MOFILM partnered to launch the ASAF to get help young Southeast Asian talent to develop their filmmaking skills while working on a real, live, Chevrolet brief.

2015-02-03 01:54:07

Microsoft's "#TileArt" Contest on Talenthouse

Through Talenthouse, Microsoft Lumia was commissioning 4 artists, illustrators or graphic designers to create original sets of art for the #TileArt app gallery.

2015-02-09 01:18:29

HP's "Work From Happy Place" Contest on Talenthouse

To promote their new line of Hewlett-Packard Stream devices that allow users to work from anywhere, HP was challenging photographers from around the world to submit photography that illustrated the idea of "Work From Happy Place."

2015-02-10 10:57:33

McDonald's "LOVIN'" Video Contest

McDonald's crowdsourced two-minute videos based on “Lovin” concept, asking people submit videos about what “Lovin” means to them.

2015-02-10 10:57:33

Kellogg’s "Marvel’s Avengers Age of Ultron" Project on Tongal

Kellogg's launched a contest on Tongal, asking to submit videos to "bringing the excitement of Marvel's Avengers: Age of Ultron movie together with the fun of Kellogg’s® snacks."

2015-02-11 07:01:37

Johnson&Johnson's "BAND-AID® International Jingle" Project on Tongal

Johnson&Johnson's brand was looking for "some international fresh faces to sing their iconic "Stuck On BAND-AID" jingle" in foreign languages.

2015-02-16 05:46:49

Budweiser's "2015 Bud Light Whatever USA" Contest

Budweiser launched a video contest asking people to record themselves with a Bud Light bottle, asking a couple of questions, and to upload it on social media.

2015-02-16 10:57:33

Shell's "Cannes 2015" Contest on Mofilm

Shell was looking for films that challenge the preconception that fossil fuels – in particular natural gas – have no part in our future lives.

2015-02-16 10:57:33

Shell's "The Future is...Gas?" Contest on Zooppa

On Zooppa, Shell was seeking "compelling and thought provoking films that challenge preconceptions that fossil fuels have no part in our future lives."

2015-02-19 07:01:37

Johnson&Johnson's "BAND-AID® Bra Blister Video Project" on Tongal

Johnson&Johnson launched a project on Tongal in order to "bring awareness to BAND-AID® Brand Blister products as superior protection and healing!"

2015-02-20 05:46:49

HP's "Instant Ink Vine" Project on Tongal

Hewlett-Packard (HP) was looking for fun 6-second Vines that show the benefits of their Instank Ink program.

2015-02-23 10:57:33

McDonald's "Big Mac & Chicken Mc Nuggets" Contest on eYeka

Mc Donald's asked for ideas on how to modernize the Big Mac and Chicken McNuggets’ consumption experience (not the products!) by being more relevant to people’s expectations of real and fresh food.

2015-02-26 10:57:33

HP's "Bend The Rules" Contest on Genero

Hewlett-Packard (HP) asked Genero filmmakers to pitch their short film ideas around the theme ‘Bend The Rules'. Five Australian directors would be selected to go ahead for production (receive a production budget and HP’s next notebook).

2015-02-27 07:01:37

Lego's "Jurassic World Retailer Video Project" on Tongal

On Tongal, Lego wanted to create "an engaging and sharable 60 second videos" to drive awareness about the upcoming release of the LEGO Jurassic World playthemes.

2015-02-27 07:01:37

Lego's "Jurassic World Mini Movie" Project on Tongal

Lego asked Tongal members to "create an engaging and sharable 60 second Mini Movie with a 15 second Trailer to get LEGO and Jurassic Park Fans everywhere excited about the upcoming release of the LEGO Jurassic World playthemes."

2015-02-27 10:57:33

Nestlé's "CRUNCH Cereals" Contest on eYeka

Nestlé's cereal brand crowdsourced stories about CRUNCH Cereals helping teens getting out of boring situations and/or social conventions.

2015-03-04 01:40:34

Google's "Chrome Extension Challenge" on ChallengePost

Google launched a ChallengePost contest, asking for new Chrome extension for a chance to win "some awesome prizes & hacker cred."

2015-03-04 05:46:49

MasterCard's "Financial Empowerment Challenge" on OpenIDEO

On OpenIDEO, CO-OP Financial Services and MasterCard launched a challenge to harness the inherent power of communities to ensure everyone has access to the knowledge and resources that lead to better financial futures.

2015-03-04 05:46:49

Google India's "Mobile App Contest For The Prime Minister's Office"

Google launched a competition, as part of the Digital India program, to create an app for the Indian Prime Minister’s Office.

2015-03-05 05:46:49

Coca-Cola's "Cannes Lions 2015" Contest on Mofilm

As part of its Open Happiness campaign, Coca-Cola launched the "Pay it Forward Hispanic" program, for which Mofilm mebers were asked to create films.

2015-03-09 23:58:48

Avon's "Packaging Idea" Contest on Mindsumo

On Mindsumo, cosmetic company Avon asked students to submit packaging ideas that "can become an active, usable source of benefits for the consumer."

2015-03-10 23:58:48

Intel's "Refresh our Image" Contest on Mindsumo

On Mindsumo, Intel asked students to "propose a plan for Intel to refresh its image among college students."

2015-03-12 05:46:49

Amazon Launches "Write On" Platform

Amazon launched a crowd-publishing platform called Write On, a social network with self-publishing authors offering up their content for free, and working together with the community to incorporate feedback into their ongoing work.

2015-03-16 05:46:49

Gillette's "Body Grooming for Guys with Tattoos" Project on Tongal

Gillette asked the Tongal community to submit witty, authentic and informative videos that share body-grooming tips for guys with tattoos.

2015-03-16 07:01:37

Lenovo's "Tips, Tricks, and Hacks" Video Project on Tongal

Lenovo was looking for Tongal's community to "source and bring to life tips, tricks, and hacks for getting the most out of using their tablets and laptops through 15 second Videos."

2015-03-19 01:40:34

Chevrolet's "Perseverance" Contest on Mofilm

For it's Cannes 2015 competition, Mofilm asked its community to submit videos that tell stories about somebody who shows perseverance and never gives up.

2015-03-19 01:40:34

Chevrolet's "Courage" Contest on Mofilm

For it's Cannes 2015 competition, Mofilm asked its community to submit videos that tell stories that tell us about someone who overcame a fear, and had the courage to take a new path in life; to find a new road.

2015-03-20 07:01:37

Lenovo's "YOGA 3 Pro How-To Video Project" on Tongal

Lenovo asked Tongal's community to "create a suite of How-To Videos explaining the key product features and functionalities of the YOGA 3 Pro Notebook."

2015-03-24 03:29:44

Philips' "Woox Innovations" Contest on Studyka

Philips asked Studyka members to imagine the communication campaign of its "Multiroom Philips" wireless sound system.

2015-03-26 07:01:37

Lenovo's "YOGA Tablet 2 Pro and ThinkPad X1 Carbon How-To" Video Project on Tongal

On Tongal, Lenovo was looking to create a suite of How-To Videos explaining the key product features and functionalities of the YOGA Tablet 2 Pro and ThinkPad X1 Carbon.

2015-03-27 01:40:34

Google's "Google+ Cannes Lions 2015" Contest on Mofilm

On Mofilm, Google maunched a contest that asked for authentic stories about curious individuals who are searching and evolving that perfect mix of interests that make them who they are.

2015-04-01 03:12:52

Canon's "Your City: Unique Perspectives" Contest on Zooppa

On Zooppa, Canon asked people to capture "the hidden magic of a city" and share stories which would connect with people in all corners of the world with original images and/or films.

2015-04-02 01:40:34

H&M's "Design Award 2016"

H&M launched a design competition to bring up the most promising talents in fashion and give them a springboard in their careers.

2015-04-06 04:25:59

KFC's "Millennials" Contest on Mindsumo

Interested in discovering new offerings to make KFC more appealing to Millennials, the chain asked Mindsumo's student community for ideas.

2015-04-06 19:12:52

Google's "Engaging Ad Unit" Contest on Mindsumo

Google asked students to "build an engaging ad unit for a fictional brand or product of your choice"

2015-04-07 01:40:34

Budweiser's "Bud & Burgers" Championship

Budweiser asked consumers to upload a 15-second video or photo and 140 character essay showing their burger and describing why they would deserve to be the Bud & Burgers Champion.

2015-04-08 07:01:37

Lego's "Ninjago Warrior" Video Project on Tongal

On Tongal, Lego crowdsourced "engaging and sharable 30-60 second Video that will get new parents and children excited to explore the LEGO Ninjago universe, and reignite current fans’ excitement for the property."

2015-04-10 01:40:34

Kellogg's "New Product" Contest on eYeka

On eYeka, Kellogg's launched a contest that asked consumers to invent new cereals products that fit into one of the followings trends: detox, heritage and provenance.

Crowdsourcing by World's Best Global Brands in 2015

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