10 Years of PetRescue

PetRescue is a growing national movement inspiring Australians to discover the joy and unconditional love a rescue pet brings. We believe there is a home for every rescue pet and enough love to save every life.

Driven by this belief, we created the PetRescue website and embraced social media to give homeless pets a voice and make adoption the first choice for all.;xNLx;;xNLx;Today, with the awesome support of our growing community of pet lovers, PetRescue has become Australia’s most visited charity website. Every day we bring pet seekers face-to-furry-face with thousands of adorable rescue pets from shelters and rescue groups nationwide, empowering Australians to save over 6,000 lives every month.;xNLx;;xNLx;We’ve come a long way, but still have far to go;xNLx;;xNLx;In Australia, around 40% of dogs and 80% of cats that enter pounds and shelters are killed because homes can't be found for them. That’s why we continue to offer our services for free and invest heavily to make it easy for potential adopters to find and save a rescue pet.;xNLx;;xNLx;But ultimately, our great nation of pet lovers holds the power to put this right. Working together, with compassion and passion for pets, we can save every healthy, treatable pet.

2004-02-01 00:00:00


We began PetRescue 10 years ago as three volunteers hoping to improve outcomes for companion animals...

2004-10-01 00:00:00

PetRescue website launch

We quietly launch the PetRescue website from a living room in the suburbs of Perth...

2004-12-01 00:00:00

PetRescue's first advertisment

Our very first advertisement and editorial gave us our first taste of media...

2005-10-03 00:00:00

Triple J Super Request

Rosie Beaton from Triple J's Super Request becomes one of our first celebrity supporters…

2006-09-05 00:00:00

Wil Anderson lends his support

Comedian Wil Anderson is a proud “cat person” and lends his support to our efforts...

2007-06-01 00:00:00

Interstate Rehoming Program

Jetpets comes on board to ensure distance is no barrier to happiness...

2007-06-08 00:00:00

Australians say ‘no’ to puppy farms

PetRescue launches the ‘Where do puppies come from?’ project...

2008-10-01 00:00:00

Top Dog in the media

Shel and the 2008 YEN Young Woman of the Year Award

2008-11-27 00:00:00

A pet is for life AND for Xmas!

The best Xmas gift any pet could receive is a loving home and we were determined to deliver.

2008-12-21 00:00:00

Triple J's Catapult 'Young Guns'

Shel features on Triple J's 'Young Guns' program to promote PetRescue...

2009-06-01 00:00:00

PEDIGREE® Adoption Drive 2009 & Yellow Dog Day

PEDIGREE partners with PetRescue for the first time to put rescue dogs in the eyes, hearts and minds of the Australian public in two powerful ways.

2009-09-05 00:00:00

In-Store Adoption Program

PetRescue brings pets out of cages and into the community...

2010-01-09 00:00:00

PetRescue dogs visit the Weekend Today Show on Channel Nine

Sunday Today's Vet Dr Katrina Warren's Adopt-A-Pet segment profiles PetRescue dogs...

2010-02-10 00:00:00

PetRescue Tattoos

At PetRescue we're always looking for ways to start conversations about animal adoption...

2010-02-10 00:00:00

Secret Cat Society

Compassionate cat-lovers give outdoor kitties extra help.

2010-04-14 00:00:00

Cosmopolitan Magazine feature

These are a few of our favourite things… Rescue pups and hot guys!

2010-06-01 00:00:00

PEDIGREE® Adoption Drive 2010 & Yellow Dog Day

In this second year of the partnership between PEDIGREE and PetRescue, the Adoption Drive truly lead the way as an innovative, life saving campaign.

2010-06-27 00:00:00

A high-five from Hitwise

PetRescue reached the No.1 slot for the first time in the Hitwise website rankings for Australia...

2010-10-01 00:00:00

PetRescue’s Progress Report

75,000 success stories and counting….

2011-03-10 00:00:00

Coles 'We Love Pets' Promotion

Coles supported PetRescue, helping us gain more mainstream exposure...

2011-06-16 00:00:00

Amazing Dog Stories

As part of our rescue awareness and fundraising effort, PetRescue published its first book...

2011-06-17 00:00:00

The Project

Vix does a live cross to The Project...

2011-09-07 00:00:00

PEDIGREE® Adoption Drive 2011

Thanks to the 2011 PEDIGREE Adoption Drive, 4,709 rescue dogs found their forever homes.

2011-09-18 00:00:00

Shel on ABC’s 7:30 Report

Our own Top Dog, Shel on the ABC 7.30 Report being interviewed about the new No Kill movement saving homeless pets.

2011-09-30 00:00:00

Launching the Pet Foster website

Reaching out to give pets a second chance in life...

2012-03-10 00:00:00

PetRescue stands up for the little guys

When we were invited to speak at the NDN Animal Welfare conference we jumped at the chance...

2012-06-01 00:00:00

WHISKAS® serves rescue cats the cream

Just in time for the summer kitten season, PetRescue was proud to partner with Whiskas for this event...

2012-07-01 00:00:00

Annual Report 2011/12

Harnessing love to save lives...

2012-07-01 00:00:00

Supporting the bully breeds

We are opposed to laws that ban or discriminate against specific dog breeds or breed mixes, and launched this mini campaign to bust some myths...

2012-08-01 00:00:00

PEDIGREE® Adoption Drive 2012

In 2012, the PEDIGREE Adoption Drive got more social. For every PetRescue pet our Facebook fans posted, PEDIGREE donated a free meal to a rescue pet.

2012-09-01 00:00:00

A new improved PetRescue website

PetRescue takes a huge leap towards making adoption the easiest option for animal-loving Australians by redeveloping our website...

2012-11-30 00:00:00

PetRescue/Jetpets 'Going Home for Xmas' Adoption Event

Homeless dogs search for love in the city...

2012-11-30 00:00:00

SBS Insight program ‘The Tail End’

PetRescue joins SBS Insight's investigation into shelter killing

2012-12-13 00:00:00

Hitting 150,000 Adoptions

We were over the moon to end 2012 by celebrating our 150,000th adoptee, Ingrid...

2013-05-05 00:00:00

Dog Lovers Show

The 2013 Dog Lovers Show was a huge success with more than 16,000 visitors to the Royal Exhibition Building in Melbourne...

2013-06-01 00:00:00

Making Our First TV and Radio Ad

We needed to deliver the adoption message to a far bigger audience. And we needed to do it on a budget of zero...

2013-07-01 00:00:00

Annual Report 2012/13

Giving the little guys a bigger voice...

2013-08-18 00:00:00

More join the Jetpets jet set

More than 250 lucky pets, unable to find homes locally, are connected with loving families interstate...

2013-09-01 00:00:00

PEDIGREE® Adoption Drive 2013

In 2013, we asked Australians to proudly and loudly tell the world they adopted a rescue dog with a FREE My Family(™) car sticker.

2013-09-24 00:00:00

Unconditional Love Book Launch

An inspiring collection featuring nearly 100 stories about every rescue animal imaginable...

2013-09-25 00:00:00

Cricket: Our 200,000th adoptee

We celebrate another great milestone - helping 200,000 rescue pets find safe, secure and loving homes...

2014-03-02 00:00:00

Shel Speaks at the Melbourne Pound Reform Alliance Rally

The rally brought together hundreds of people keen to see an end to shelter killing...

2014-03-26 00:00:00

50k Facebook followers

Hooray, we reached 50,000 followers!

2014-05-26 00:00:00

PetRescue recognised by EY Entrepreneur Program

PetRescue are proud to announce that two of our executive directors, John Bishop and Vickie Davy, have been recognised in the 2014 EY Entrepreneur of the Year Program, receiving the Social Entrepreneur Award for the Western Region of Australia.

2014-07-01 00:00:00

'40 Under 40' Award

JB steps up to take not one but two awards at the The Business News 40under40 Awards.

2014-07-01 00:00:00

Cats get their moment in the spotlight

PetRescue is now rehoming more cats than dogs...

2014-08-18 00:00:00

PEDIGREE® Adoption Drive 2014

This awesome adoption initiative is now in it’s 7th year, and we're thrilled that the star of the 2014 campaign is a rescue pet adopted via PetRescue!

2014-08-20 00:00:00

Working Towards a ‘No-Kill’ Future

Still managed by our organisation’s three initial creators we still truly believe in the value we provide to homeless and abandoned pets.

2014-09-01 00:00:00

10th Birthday Celebration

We’ve come a long way in the 10 years since we launched the PetRescue website. Our celebratory infographic gives you a snapshot of the big wins we’ve achieved for the little guys, and a sneak peek at what the future looks like too.

2014-10-01 00:00:00

PETstock Assist becomes major partner

PETstock Assist - PETstock's charity foundation - has become a major partner of PetRescue, and they’re helping us give pet adoption a huge boost.

10 Years of PetRescue

Copy this timeline Login to copy this timeline 3d

Contact us

We'd love to hear from you. Please send questions or feedback to the below email addresses.

Before contacting us, you may wish to visit our FAQs page which has lots of useful info on Tiki-Toki.

We can be contacted by email at: hello@tiki-toki.com.

You can also follow us on twitter at twitter.com/tiki_toki.

If you are having any problems with Tiki-Toki, please contact us as at: help@tiki-toki.com


Edit this timeline

Enter your name and the secret word given to you by the timeline's owner.

3-40 true Name must be at least three characters
3-40 true You need a secret word to edit this timeline

Checking details

Please check details and try again