Cartoon Network Arabic: Gender, Race, and Children's Interpretations

For decades, children have been targeted by the media due to their vulnerability as consumers, and Cartoon Network has been the brunt of such connectivity since its broadcast birthday in 1992. Back then, Cartoon Network consisted of various original cartoons, including Tom and Jerry, Popeye, Flintstones, and Looney Toons reruns. Such popular and famous cartoons that have become the center of our culture, such as Powerpuff Girls, Scooby Doo, Johnny Bravo, and Dexter's Laboratory did not even come into existence until the late 1990's. As time passed and as cartoon themes and values evolved, these western cartoons slowly spilled over into the international community. Cartoon Network Arabic, which was launched on October 10th, 2010 is an Arabic translated portal of both classic and contemporary cartoons. The underlying messages in this form of media in terms of gender and race are fed to the children that watch them on a daily basis, thereby reinforcing the common stereotypes which have been the subject of both Middle Eastern and Western cultural debate for decades. Cartoon Network Arabic has also produced several shows that address certain issues and differences in the Arab world. Let's analyze some examples of such racial and gender slurs in some episodes of Tom and Jerry, Scooby Doo, Powerpuff Girls, Johnny Bravo, Ben and Izzy, and Freej.

1969-09-13 00:00:00

Scooby Doo Analysis

Scooby Doo was about more than simply solving mysteries and taking a stroll through haunted houses. Daphne and Velma represented two sides of the same coin in their female representations. On the one hand, Daphne was portrayed as ditzy, thin, self- involved, and prone to trouble; she is the stereotypical damsel in distress. On the other hand, Velma, who is really quite intelligent and has impressive skills in making deductions based on scientific and empirical evidence, is depicted as less desirable, with glasses concealing most of her face and a short boyish haircut.

1975-09-06 00:00:00

Tom and Jerry Analysis

Tom and Jerry offered a subtle omission of women in their virtual absence in the cartoon; however, when they were introduced, their sexuality was evident in their cherry lipstick, heavily powdered face, and a seductive walk which caused Tom's eyes to pop out of his head. Moreover, the racial implications in Tom and Jerry are embezzled in Mammy Two- Shoes' rendition, in yet another example of a headless woman, but this time a black woman.

1992-10-01 00:00:00

Cartoon Network Original U.S. Air Date

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1997-07-07 00:00:00

Johnny Bravo Analysis

Johnny Bravo, while encompassing a comic twist of male innuendo, feeds into negative stereotypes about both male and female body image. Johnny, whose sole purpose in the show is to seek attention and attain the approval of what he deems as 'hot' women, uses extremely derogative phrases and pick- up lines to get those women. The female portrayal, which is primarily that of thinness, near- nakedness, and Caucasian white, is similarly insulting, as it feeds into the notion that a woman's body should be used a as a weapon and that her main identity is through her physical appearance.

1998-11-18 11:28:56

Powerpuff Girls Analysis

The Powerpuff Girls set out to encompass girl power and women empowerment, but fell short on aspects of hierarchy, reinforcement of violence, gender stereotypes,and racial discrimination in villains' portrayals. Ms. Bellum, whose face is never shown, is an extreme example of sexualization, dismemberment, and objectification. Similarly, minority groups are directly associated with evil, as villains, such as Mojo Jojo and the Gang Green Gang represent color as a hindrance; green is apparently the new black.

2006-09-23 00:00:00

Freej Analysis

With the concept of Freej being so relatable to reality, children who watch this cartoon are given a sense of reminiscence of their own grandmothers who wear flowery house robes, spend hours picking parsley for tabbouli, and mending a rip in their jeans with an old tin cookie tin filled with sewing supplies. The idea of Freej stems from these women having been left behind by men at war or on perilous adventures overseas, and coping with the internal struggle to keep a functioning family, hence, their roles as the original superheroes. The word Freej means neighborhood in the Gulf dialect, and the plot is primarily about the women sitting comfortably in a domestic setting wearing traditional dress, a veil to cover their hair, a metallic niqab covering their face save for their eyes, and henna on their hands, gossiping and interacting with each other. Where such ideas are often painted in a negative light to imply women’s role as the housekeeper, cook, and mother, Freej uses this stereotype to their advantage.

2007-09-01 00:00:00

Ben and Izzy Analysis

Ben and Izzy steers away from the common stereotypes about how Americans view Arabs, as well as how Arabs view Americans by embracing the qualities and traditions of both cultures and bridging the political divide between the Middle Eastern region and the U.S. Ben is a little blonde American boy with a subtle southern accent whose clothes represent typical standards and lifestyles, whereas Issam Aziz, or Izzy often wears more formal attire to represent an interest in archaeology and speaks with a rolling tongue and an accent indicative of his Jordanian background. Rather than use these characteristics, which are, after all stereotypes in and of themselves, against the groups, the cartoon actually provides children with a critical and contextual epicenter of multiculturalism.

2010-10-10 00:00:00

Cartoon Network Arabic Air Date

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Cartoon Network Arabic: Gender, Race, and Children's Interpretations

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