Event Canvas

#EventCanvas to events what sheet music is to music. Keen to see the past and future developments for Event Canvas™? We believe the meeting profession is a serious profession, without serious tools. It is our vision to create a common language for events. Highly visual and open source.

We assess and assimilate existing models and theories into a logical context and challenge model makers and thought leaders to turn models into tools. Event Model Generation is a movement started by Roel Frissen and Ruud Janssen in 2013. As seasoned meeting and event industry professionals they are change makers with an entrepreneurial spirit.;xNLx;;xNLx;"We witnessed the growth of the industry in the last two decades. Many research pieces and theories have been published. The industry is craving for recognition and very well on its way to get recognized. Recognition depends on research and proven business cases. Let's build them together!;xNLx;;xNLx;We are at the crossroads of numerous brilliant initiatives including Business Modeling, Meeting Design, Meeting Architecture, Service Design, Content Design and Event ROI. Yet, we do not have a common language.";xNLx;;xNLx;Let's create a visual, user friendly language and tools for crafting innovative and sustainably successful events.;xNLx;;xNLx;Roel Frissen and Ruud Janssen;xNLx;EventDesignCollective.com

2013-01-24 07:57:26

Conceptual idea, exploration, elaboration & simplification of concepts & models

Concpetual idea, exploration, elaboration & simplification of concepts & models

2013-04-19 09:30:10

Business Design Summit

Bootstrapping exercise at the Business Design Summit

2013-05-15 07:57:26

Launch Event Model Generation Launchrock

launch of first web presence for Event Model Generation on Launchrock http://eventmodelgen.launchrock.com/

2013-06-26 07:57:26

Website launch EventModelGeneration.com

Launch EventModelGeneration.com

2013-06-29 19:16:01

Bootstrapping Workation team #BMgen and #EMG

Workation trailer analysing the Business Design Summit 2013 and prototyping its future #BDsummit13 #BMG #EMG workation Strategyzer & Event Model Generation teams held in Thun Switzerland June 30, 2013

2013-12-05 07:24:10

Ruud Janssen & Roel Frissen Create 1st iteration of the #EventCanvas

Ruud Janssen & Roel Frissen co-create the one page edition of the Event Canvas in its 1st itteration.

2014-01-23 15:00:00

Event Model Generation Incubator session with Meeting Owners

#EMG Incubator Session 23-24 January 2014 (invitation only) Accommodation: Villa Oldenhoff, Voetangelweg 9, 1391 HJ Abcoude, Tel +316-24684399 (www.villaoldenhoff.nl) Venue: JAM HQ, Zuidpark, Spaklerweg 52, 1099 Amsterdam, Tel +31206090063 Our promise to you: To be included in our development of a visual language for event and meeting organizers. A day where your expertise and fresh pair of eyes are required to challenge our thinking. Programme: We will embark on a journey of visual thinking, which focusses on how events create value. We aim to create a common language between those who own an event and those who execute the event. With 11 months of digging, thinking, illustrating and documenting, we are eager to share the multiple iterations to a process and a canvas. We are counting on you for us to be challenged, questioned, criticised, improved and come out with a debated but validated output. You as a meeting owner are the demand side of the business. You are the first stakeholder group we engage with to validate the process and the tools.

2014-02-03 07:57:26

EMG in 111 seconds video launched

Event Canvas explained in 111 seconds video launched

2014-02-14 14:14:14

Launch of Event Model Canvas

Enter story info here

2014-02-20 10:00:00

iConnect 2014 Minneapolis, MN, USA

iConnect 2014, Minneapols, MN, USA - EMG sneak preview

2014-03-25 11:15:22

Flashpoint #EMEC14 Istanbul

Delighted to have had the opportunity to show some transformation in action at the 15 Minute FLASHPOINT talk closing general session at the Meeting Professionals International #EMEC14 European Meetings & Event Conference in Istanbul https://vimeo.com/87734906 — at Halic Congress Center

2014-03-27 00:00:00

Canvas available for online collaboration

We've partnered with the innovative team at Mural who have now adopted the Event Model Canvas in their ground breaking visual drag & drop platform. Click here to see a sample Event Model Canvas Mural You can now start to add post-its, links, photos, videos and much more. We'll publish sample Event Model Canvas and case studies as well as instructional murals so keep checking back for updates on our blog. We'll keep you posted and please let us know what you think of this latest development.

2014-04-02 11:30:00

Event 14 - EMG keynote

EVENT14 - Event Model Canvas presentation to 150 Meeting Industry Professionals

2014-04-28 11:00:36

Association CEO Summit Paris

Association CEO Summit - Monday 28th AprilAssociation Innovation – Understanding, Reworking, Innovating and Articulating your Association’s Value Proposition and Offerings This 6th Association CEO Summit will address the challenges facing associations by disruptive business models of the association, its services and products. Attended by over 30 association executive heads each year, this is a high-value educational, exchange and visionary event. Disruptive new business models are emblematic of this era. Yet these models remain poorly understood, even as they transform competitive landscapes across industries by innovative businesses and associations? What can you learn from them to survive and thrive when facing these disruptive challenges? This summit will enable you to develop and manage your association in a landscape of ever-changing and highly-demanding stakeholders (the board, volunteers, employees and members), with a clarity of language and a clear way to communicate strategy using a visual approach that is easy to understand and to bring into practice yourself. In a highly interactive gathering, practitioners will equip you with practical and visual tools to articulate the way your organisation creates value for your members. You will learn how to create a new value proposition, and how to improve your current one, by dissecting your current one using the Business Model Canvas. Discover how your value propositions are delivered to your stakeholders and how the relationships impact your revenues.Gain insight into analysis of, designing, reworking, and implementing business models.Learn what innovation looks like and align your association’s directionExplore how to prototype new business models and map the required resources, activities and partnerships, and the costs involved.Learn how to quickly articulate the impact of strategic options, model the consequences of future decisions and how to translate them into actionDesigned and led by Ruud Janssen CMM of TNOC and Roel Frissen CMM of The Centre for Business Model Innovation.

2014-05-08 08:30:26

EMG workshop Milano

EMG workshop for corporate clients Milan, Italy

2014-07-03 08:30:35

EMG Masterclass at Nijenrode Business University

EMG Masterclass at Nijenrode Business University

2014-08-05 11:00:00

North American Launch of EMGcanvas at World Education Congress Minneapolis, MN, USA

Event Model Canvas Flashpoint & Masterclass North American Premiere at the World Education Congress 2014 at the Minneapolis Convention Centre, MN, USA

2014-09-19 09:48:55

Chinese Event Model Canvas launched in Mandarin Simplified Chinese at CIBTM, Beijing, China

Chinese Event Model Canvas launched in Mandarin Simplified Chinese at CIBTM, Beijing, China get your copy here: http://eepurl.com/1tx05

2014-10-01 11:12:29

Dennis Luijer joins EventCanvas team as Story Engagement Engineer

Dennis Luijer joins EventCanvas team as Story engagement Engineer

2014-10-03 08:30:35

Event Model Canvas Masterclass

Event Model Generation Masterclass by the creators Ruud Janssen & Roel Frissen at Kappellerput, Heeze, The Netherlands.

2014-10-08 09:48:55

San Diego State University Event Model Canvas Masterclass + Conrad Hilton Distinguished Guest Lecturer Series

San Diego State University Event Model Canvas Masterclass + Conrad Hilton Distinguished Guest Lecturer Series

2014-10-13 09:00:00

Event Model Canvas Workshop at MGM Grand Las Vegas

Workshop Event Model Generation How change makers design, prototype and discuss Event Designs visually Workshop Event Model Generation: - offers insight in how events create value - trains eventprofessionals how to design events - facilitates the strategic discussion about events - is a tool for strategic management What is Event Model Generation? The event model canvas is a visual chart with elements that describe an event's promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns. The canvas articulates how behaviour changes as a result of having participated in the event and states the required levels of satisfaction against expectations. The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event. The canvas helps organisations align their activities by illustrating potential trade-offs of their events. Building a thorough event model canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes. The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modelling. Who should participate? This workshop is for change-makers who want a hands-on approach to understanding, designing and delivering events that matter by using the event model canvas, which is a strategic management template for developing new or documenting existing events and conference models. Programme: 08.30 Room open 09.00 Start Workshop - introductie Event Model Generation 09.30 Empathy Mapping 10.00 The Process behind Event Model Canvas 10.30 Break 10.45 Event Return on Investment 11.30 Business Model Design 12.00 Service Design 12.30 Lunch 13.30 Instructional Design 14.00 Case study announcement 14.30 Case study group work 18.00 Presentation per group 19.00 End of programme Certificate After the workshop you will receive a Certificate of Achievement. Presenters The workshop content will be presented to you and faclitated by Ruud Janssen and Roel Frissen, co-founders of Event Model Generation. Practical Information The Workshop is an intensive full day programme. Cost The cost of your participation in this workshop costs 850 USD for a full day workshop, including material and documentation, coffee, tea and soft drinks, lunch and drinks and finger food to wrap up the day. Date and time The Workshop Event Model Generation takes place on Monday 13 October 2014. Start of programme 9 a.m. and end of programme 7 p.m. Venue MGM Grand Hotel & Casino, 3799 Las Vegas Boulevard South, Las Vegas, Nevada 89109

2014-11-14 09:00:00

Asia Launch Event Model Canvas Workshop Manila, Philippines

Asia Launch Event Model Canvas Workshop Manila, Philippines

2014-11-19 15:00:00

#EIBTM14 Event Model Canvas for Corporate Events

HOW LEADERS AND CHANGE-MAKERS USE THE EVENT MODEL CANVAS 19 Nov 2014, 15:00 – 16:30 Conference Room 5.1 Language: English Clock Hours Earned: 1.5 hours Domain G: Meeting or Event Design Session link = http://www.eibtm.com/en/Sessions/8366/How-Leaders-and-Change-Makers-Use-the-Event-Model-Canvas This mini workshop is for change-makers who want a hands-on approach to understanding, designing and delivering events that matter by using the event model canvas, which is a strategic management template for developing new or documenting existing events and conference models. The event model canvas employs a visual chart with elements that describe an event’s promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns. The canvas articulates how behavior changes as a result of having participated in the event and states the required levels of satisfaction against expectations. The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event. The canvas helps organizations align their activities by illustrating potential trade-offs of their events. Building a thorough event model canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyzes, describes and outlines the inputs for the components in the final canvas prototypes. The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modeling. Note: The event model canvas is available for download under a Creative Commons 4.0 license athttp://www.eventmodelgeneration.com Learner Outcomes • Understand the event model canvas methodology and templates to visually articulate the value of an event. • Sketch the canvas of an event with an anonymous case study. • Create, design and prototype new events using the canvas. Contributors Ruud Janssen Speaker Co-Creator Event Model Canvas Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry Roel Frissen Speaker Co-Creator Event Model Canvas Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. Sabine Bonora Speaker Head of International Conference Management & Health Manager MED EL Sabine Manuela Bonora is department head of ICM International Conference Management at MED-EL Medical Electronics GmbH. Headquarter, based in Innsbruck, Austria

2015-01-23 08:30:35

Nyenrode Event Model Canvas Masterclass

Nyenrode Event Model Canvas Masterclass

2015-02-01 18:08:06

#EventCanvas at #EMEC15 Krakow Poland

Full Day Executive Deep Dive into Event Design using the Event Canvas at the European Meetings & Events Conference held in Krakow Poland.

2015-05-12 08:30:00

#EventCanvas Introduction workshop Finland

#EventCanvas Introduction workshop Finland at Haaga Helia University, Porvoo, Finland

2015-06-18 22:11:05

#EventCanvas launch in Latin America , Buenos Aires, Argentina

HOW LEADERS AND CHANGE-MAKERS USE THE EVENT CANVAS TO DESIGN EVENTS THAT MATTER Spanish version below English version - Workshop will be interactive, presented in English with Spanish co-facilitation. This 90 minute workshop is for change-makers who want a hands-on approach to understanding, designing and delivering events that matter by using the event canvas. The #eventcanvas is a visual strategic management template for developing new or documenting existing events and conference models. The event canvas is a visual chart with elements that describe an event’s promise and how the event will help stakeholders get their jobs done, resolve pains and create gains within an established framework of commitment and expected returns. The canvas articulates how behavior changes as a result of having participated in the event and states the required levels of satisfaction against expectations. The canvas also outlines the costs and expected revenues in relation to the customer journey and the instructional design of an event. The canvas helps organizations align their activities by illustrating potential trade-offs of their events. Building a thorough event model canvas can be achieved through a sequential, 10-step methodology in which the event team systematically analyzes, describes and outlines the inputs for the components in the final canvas prototypes. The methodology employs a range of visual thinking techniques, including empathy mapping, value proposition canvassing, return on investment methodology, business model canvassing, service design canvassing and instructional design modeling. Note: The event model canvas is available for download under a Creative Commons 4.0 license at http://www.eventmodelgeneration.com Learner Outcomes: • Understand the event canvas methodology and templates to visually articulate the value of an event. • Sketch the canvas of a random event with a team offline or online (using Mural.ly) in < 60 minutes • Create, design and prototype new events using the canvas. Facilitator: Ruud Janssen, CMM, DES Creator Event Canvas Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) is an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry now on a mission to create and spread a visual language to design events that matter.

2015-08-17 09:42:27

Launch Event Design Certificate Program

Brand New Global Certificate in Event Design Launched Event Model Generation joins forces with San Diego State University and Meeting Professionals International (MPI) to launch the first global certificate in event design. Global Certificate in Event Design 3 day #EventCanvas Program Analysing stakes, designing and prototyping using the #EventCanvas as a visual language for events. The Event Design Certificate Program is an immersive 3 day training course being delivered at San Diego State University (SDSU) campus in San Diego and all successful participants will be granted the Certificate in Event Design along with 24 Continuing Education clock hours in domain G: Meeting & Event Design as defined by the Convention Industry Council CIC.

2015-08-24 23:42:10

Inaugural EDC

Enter story info here

2015-09-22 12:12:49

#EventCanvas Masterclass Series Manila

#EventCanvas Masterclass Series Manila

2015-10-23 00:00:00

SITE Global Conference 23-25 Oct 2015 New Delhi, India

Event Design using the #EventCanvas sessions. Get to know how to break into the highly profitable incentives travel industry, enhance your skills as a travel professional, and understand the changing trends in global MICE market at the SITE 2015 Global Conference hosted for the first-time in New Delhi, from October 23 -25. The major incentive industry event is an excellent opportunity for DMCs, inbound/outbound travel operators, hoteliers and tourism boards to network and learn from global buyers and players. Society for Incentive Travel Excellence (SITE), headquartered in Chicago, has nearly 2,000 members in 88 countries with 29 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions.

2015-12-25 19:30:26

Team IOC tests Event Design Facilitation Kit

The Event Simulator Facilitation Kit℠ will enable you, as a team to go through the event design process using the #EventCanvas. A practical kit that enables you to simulate events. Design events consciously and systematically in this easy to follow process as a team. With the Event Simulator Facilitation kit℠ you have all the tools necessary to start designing. Event Simulator Facilitation kit includes: 46 wire bound Event Facilitation Cards 6 Role Cards Event Simulator Instructions and Timeline Event Wallpaper Post-it memo's Markers Masking tape The kit includes everything to start designing.

2016-01-10 00:04:55

Convening Leaders , Vancouver, BC Canada

Convening Leaders , Vancouver, BC Canada

2016-01-12 02:33:34

EDC at SDSU

Enter story info here

2016-02-06 13:59:01

Signing of Book contract with BIS Publishers

#‎EventCanvas‬ Event Design handbook milestone today with signing of contract with BIS Publishing in Amsterdam

2016-03-11 12:33:37

Launch EDC YP - Young Professionals Pilot Programme

What is EDC Young Professional? EDC Young Professional is designed for Universities offering Event Management programs to teach the #EventCanvas methodology and approach to students. We train faculty to be able to deliver the program and we supply them with all the tool and resources necessary. In essence the EDC YP is an international certificate programme for Universities, delivered by faculty based on and continuously improved by methodology and content from #EventCanvas.

2016-04-10 16:14:40

EventCanvas at Association World Congress Berlin

EventCanvas at Association World Congress Berlin

2016-08-25 05:21:35

Event Design Certificate Program at University of Amsterdam launched

Event Design Certificate Program at University of Amsterdam launched

2016-08-27 09:48:55

Event Design Handbook launched

Event Design Handbook launched

2016-09-14 21:58:01

US Event Design Handbook launch at Thought Leadership Summit MPI Foundation Las Vegas

#EventCanvas Training, Thought Leader Summit, Mandarin Oriental. Las Vegas, NV, USA, 12-14 Sep 2016

2016-12-22 01:12:00

UK Event Design handbook launch @ The Dorchester London

Enter story info here

2017-01-05 13:15:29

EDC Young Professionals Program Launched

Event Design Certificate Young Professional Program (EDC YP) is designed for Universities offering Design Thinking and Event Management programs to teach the Event Design using the EventCanvas™ methodology and approach to students. This includes access to tools and resources necessary to teach the Event Design using the EventCanvas™ Methodology. The EDC YP is an international certificate programme for Universities, delivered through a dedicated online training platform and by faculty to their students. Students receive an internationally recognised Event Design Certificate Young Professionals (EDC Level 1 Certificate) after completing the online course and publication of an approved event design case study.

2017-01-12 13:40:37

EDC Program at SDSU

Event Design Certificate Program, SDSU, San Diego CA

2017-02-13 03:21:34

NYPCMA Education Day 2017, Jakob Javits Convention Centre, New York, NY, USA

NYPCMA Education Day 2017, Jakob Javits Convention Centre, New York, NY, USA

2017-03-05 04:44:36

MPI #EMEC European Meetings & Events Conference Granada, Spain

Executive Track: Certificate in Event Design Level 1 Determined to become a CED - Certified Event Designer? Join the league of over 50 innovators who have obtained their designation by taking this first step. You can now take your Level 1 of the Certificate in Event Design whilst at #EMEC17.

2017-03-05 18:02:32

Event Design Collective Licensee Network

DEMOCRATIZING DESIGN: EVENT DESIGN COLLECTIVELAUNCHES TO BUILD CAPACITY TO TRAIN 2019 EVENT DESIGNERS BY 2019 Basel, Switzerland 5 March 2017 With a first successful partnership rolled out in Canada, now the newly created Event Design Collective is delighted to announce the launch of three new partnerships in Spain, Germany and the United States. In a fast changing landscape, now more than ever teams want to learn how to collaboratively create shared experiences. They want to have fun by consciously designing for behaviour change using proven methodologies. The Event Design Methodology using the #EventCanvas℠brings teams in a state of play to design. A user recently described the #EventCanvas as “a super helpful analogue system to track the past, organise the present + plan for the future”. According to the founders of the Event Design Collective, it’s now time to democratize design. We are driven to enable everyone to use this collaborative team approach to create events that consciously change our world in the desired direction of change. “DESIGN IS NOW MAINSTREAM. YET DESIGN HAS ALWAYS BEEN MAINSTREAM. DESIGN = CHANGE. WHOEVER CHANGED SOMETHING HAS DESIGNED.” – MARIANO SUAREZ-BATTAN (MURAL) Certified Event Designers have obtained their CED designation in an effort by San Diego State University, University of Amsterdam, MPI and Event Model Generation. Since 2015, more than 800 professionals have been trained and 50 have obtained the coveted CED designation. The launch of the licensed partner network will offer local partners the opportunity to offer Event Design Certification training in new languages, levels and geographies. As a result, trained facilitators using the Event Design using the #EventCanvas℠ methodology will become Licensees to use the method to train and consult future practitioners. Event Design Collective Spain will be led by Angeles Moreno, CED. With a wealth of experience in the Spanish speaking markets as current MPI Spain president, she will lead the charge in the region. Gerrit Jessen, CMP, CMM, CED current Vice-Chair of Finance on the MPI International Board of Directors, will lead the development of Event Design Collective Germany. In the United States, the Event Design Collective USA will be spearheaded by Terri Breining, CMM, CMP, CED, past Chair of MPI International Board of Directors and principal at Breining Group. To date 800 professionals have been trained in the 3 levels of the #EventCanvas℠ methodology and ambitious plans are underway to grow the number of Certified Event Designers in the near future to 2019. Programmes currently in place include: 3 year partnership with IMEX and IMEX Americas to train 800 Level 1 Professionals, Faculty and Students by 2019 6 Universities have launched the pilot programme of the EDC Young Professionals (EDC YP) in Europe and North America last year and to be expanded after the 1 year pilot phase Event Design Certificate Programme to become a Certified Event Designer taking place in collaboration with San Diego State University (since 2015), University of Amsterdam (since 2016), and Ryerson University in Toronto (starting in 2017) and MPI After launching the #EventCanvas in 2014, Ruud Janssen and Roel Frissen founded Event Model Generation and the EventCanvas.org Foundation. They now founded the Event Design Collective together with Dennis Luijer. Together, they wrote the “Event Design Handbook, Systematically design innovative events using the Event Canvas” published in 2016 available in bookstores around the globe. Currently there are 7 trainers active in the Event Design Collective. Within the next years they expect more regions and trainers to be added to the Event Design Collective.

2017-05-09 03:22:29

Event Design Collective GmbH

Event Design Collective GmbH registered and launched. www.eventdesigncollective.com

2017-05-09 15:15:29

Launch of Event Design Collective GmbH

Launch of Event Design Collective GmbH

2017-05-15 11:35:26

EduMonday at IMEX, Frankfurt, Germany

Join the league of innovators who have obtained their CED designation by taking this first step. You can now take your Level 1 of the Certificate in Event Design whilst at IMEX. The Certificate in Event Design Level 1 is a first step toward achieving the coveted new CED - Certified Event Designer designation. This 6 hour Executive track will be exclusively available to a limited number of pre-registered participants who are expected to completed all sessions which will be held from Monday 11:00 - 17:00 + Tuesday 09:00 - 10:00. Apply now to get access to the Level 1 Certificate in Event Design 6 hour programme (normally Euro 595) but can now be taken whilst as part of the IMEX Purposeful meeting educational grant. So apply now and make the most of your experience whilst in Frankfurt.

Event Canvas

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