As the first step towards building the Social Communication Business, Shintaro Tsuji establishes Yamanashi Silk Center Co., Ltd. with 1 million yen in capital.
Sanrio's first original character design, Strawberry, is produced.
Sanrio Greetings Co., Ltd. is established.
The company is officially established under its new name, Sanrio Company Co., Ltd.Head office is moved to Gotanda, in Tokyo's Shinagawa Ward.
Sanrio Greetings Co., Ltd. is merged with Sanrio Co., Ltd. Film production activities commence.
The characters Hello Kitty, Patty & Jimmy are created.
Sanrio Film Corporation of America (currently Sanrio, Inc.) is established in Hollywood, California.
U.S. film production and distribution activities commence.
Began sale of first Hello Kitty product (small purse).
The monthly print publication Strawberry News is launched.
Sanrio's first step into the commercial film industry comes with the release of the animated feature Little Jumbo
The characters Little Twin Stars, and My Melody are created.
Character merchandise licensing activities begin.
Sanrio, Inc. is established in San Jose, California.
The first U.S. Gift Gate store opens in Eastridge, California. The first "Sanrio Festival" is held.
Sanrio launches its first 70mm animated feature, Winds of Change (a.k.a. Metamorphosis), in the U.S.
The feature length film Kitakitsune Monogatari (The Glacier Fox) opens in domestic movie theaters.
A branch office (currently, Sanrio G.m.b.H.) is opened in H amburg, West Germany to coordinate development of the European market.
Sanrio is listed on the second section of the Tokyo stock Exchange.
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