Began to see the breadcrumbs from customers looking for a piece of equipment, doing some of the same customer journey steps as they did in shopping for their next vehicle,
Launched initiative to convert farmers in Texas to test drive the RAM Truck;
Launched SI EQ, LLC to focus 100% on John Deere dealers.
Launched TraDigital by Team SI® in SI EQ, LLC to derive results-driven marketing in all offline and online media;
Began recruitment campaigns for dealers in search of mechanics.
Doppio® datasets gave us the ability to specifically target individuals online that were only deemed to be one of our potential customers.
After collecting data on our website platforms for more than two years, we were able to start building a website that was centered around the user to maximize leads.
Our dealers spoke and we listened. They needed a way to increase their aftermarket business that was outside of owned channels and direct mail.
Our dealers were taking the unnecessary time of uploading each piece of used equipment to Facebook Marketplace.
Coming into FY20, we knew that we had to focus on selling used equipment for our dealers.
