History of Team SI in the Agriculture & Equipment Industry

2010-11-02 00:00:00

Where it all started...

Began to see the breadcrumbs from customers looking for a piece of equipment, doing some of the same customer journey steps as they did in shopping for their next vehicle,

2014-08-01 00:00:00

RAM Truck Initiative

Launched initiative to convert farmers in Texas to test drive the RAM Truck;

2015-11-01 00:00:00

SIEQ Launches!

Launched SI EQ, LLC to focus 100% on John Deere dealers.

2016-01-01 15:13:05

Tradigital Launch

Launched TraDigital by Team SI® in SI EQ, LLC to derive results-driven marketing in all offline and online media;

2016-11-01 15:13:05

Recruitment Campaigns

Began recruitment campaigns for dealers in search of mechanics.

2017-02-01 15:13:05

Innovative Targeting

Doppio® datasets gave us the ability to specifically target individuals online that were only deemed to be one of our potential customers.

2018-08-01 15:13:05

Element v1

After collecting data on our website platforms for more than two years, we were able to start building a website that was centered around the user to maximize leads.

2019-11-01 15:13:05

Retention Ramp Released

Our dealers spoke and we listened. They needed a way to increase their aftermarket business that was outside of owned channels and direct mail.

2019-11-15 15:13:05

MFP/Facebook Marketplace Integration

Our dealers were taking the unnecessary time of uploading each piece of used equipment to Facebook Marketplace.

2019-11-20 15:13:05

Focusing on selling Used Equipment

Coming into FY20, we knew that we had to focus on selling used equipment for our dealers.

History of Team SI in the Agriculture & Equipment Industry

Launch
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