Al (Alex), The company founder's first child is born.
Mad (Maddy), the company founder's second child is born.
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Sports card manufacturer's won't sell just sports cards to Mad Al, so Mad Al starts buying candy. Local candy retailers are thrilled.
First warehouse is purchased, so much room, no more could ever be needed. Half the space is leased to a Russian importer.
Blockbuster VP and General Manager Craig visits Mad Al warehouse and tells Candy Manager Berta Gardner what candy Mad Al should carry, bringing in hundred's of new candy lines.
Mad Al's begins distribution for Wizards of the Coast, ordering "Legends" due to customer request.
Baseball Strike. Mad Al is stuck with hundreds of cases of series two baseball from multiple manufacturers.
Mad Al mistakenly orders 6 cases instead of boxes of Star Trek Decipher, ending up being the only ones to have it in stock, creating new customers all over the country.
Mad Al places its initial Base Set 1 Pokemon order, despite stores not being willing to pre-order, Mad Al has the third largest initial order of any distributor in the country (approximately 40 distributors at that time.) Customers are thrilled when Mad Al still has product after everyone else runs out.