Personal Branding History & Social Networks

The personal branding process is as old as Humanity, as human beings always had the desire to highlight their skills and achievements. However, its actual form, as a way to promote your own brand, first appeared in the States 15 years ago. The Dokker Team presents you today, the quick Personal Branding history and its correlation with social networks.

Dokker.com is an online service that allows Linkedin and Viadeo users to create a portfolio of their professional documents and to publish it on professional social networks.;xNLx;;xNLx;Our service aims to solve a very simple problem. How to increase the visibility and productivity of professionals and students who use professional social networks.

first introduction of the personal branding

Personal branding was first introduced in 1937 in the book Think and Grow Rich by Napoleon Hill

New mention of the idea

The idea surfaced later in the 1981 book "Positioning: The Battle for Your Mind", by Al Ries and Jack Trout. More specifically in "Chapter 23. Positioning Yourself and Your Career - You can benefit by using positioning strategy to advance your own career. Key principle: "Don’t try to do everything yourself. Find a horse to ride".

Popularisation of the idea by Tom peters

It’s Tom Peters who first talked about Personal Branding in an article “The brand called you” from Fast Company magazine

Concrete MeThod by Peter Montoya

Peter Montoya was the first to define a concrete method by writing two fascinating books : "The Brand called you" & "The personal branding phenomenon"

Development of the phenomenon in the us

William Arruda helped to develop the phenomenon in the States thanks to the web, by making personal branding reachable to everybody. He created the society ReachCC and wrote a book in 2007: “Career distinction”.

Launch of Friendster, Linkedin, Myspace & Xing

Creation of new social networks: Friendster (February) Linkedin (May), Myspace (August) et Xing (November)

Accuentuation of the social networking competition

Launch of Orkut (January, property of Google) & Facebook (February)

Creation of Youtube

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Creation of Twitter

Launch of Google+

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Launch
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