This is the world's first music video which was released in June 1925. This video used very limited amount of video techniques and editing. This video is in black and white and while shooting this video it would of been a single static camera. There are no effects as non have been discovered yet. In this video there is no setting it is just a stage performance and there is only use of one prop which is the table in the background.
This music video was filmed in Hyde Park, London and was played across the UK and the US television stations. This was the first example of using music videos on TV. This would then lead to create the music channels such as MTV and Top of the pops.
The music video was the crucial moment of development for music videos influencing the filming of music videos for many contemporary artists use today, This music video would of used more than one camera and it would of had close ups on the main singers.
This video has more emphasis on just the artist singer. This style lead to music videos using the cross cutting technique where the song would portray a story that accompanied the lyrics and cross cuts to the artist singing. However the key to this innovation was the editing process, dealing with more professional techniques like " Chroma-Key".
In this time music videos have improved. In this music video there is colour so there's a development because it's gone from black and white to colour. There is lowkey lighting, the editing has changed and has been more developed. In this video there are zoom in and zoom outs. This was performed live and it uses the collidscope effect.
In 1981 it was the introduction of MTV and the first video aired was Video Killed The Radio Star. It was a real breakthrough in the evolution of music videos and it was a very high budget in which we can see more development in the editing such as " Overlaying".
This video was the pioneer of the storyline video which has a plot, which is almost like a mini movie. It contains sophisticated visuals and it took the music industry to another level.
This comic book/live action video is called a rotoscoping and it took 16 weeks to complete. This shows how the song relies on this type of promotion.
This video uses lot of choreography and there are dancers which are not used alot in music videos before this one.
Britney's debut single was released with this slightly cheesy high school centric video. Unlike most other videos there is little in the way of special effects.This is a perfect example of synchronicity between a song and the video, there is strong direction, compelling choreography and realistic costuming ( school unifroms ).
This music video was filmed in Black and White which is featuring nothing more than Beyonce and two dancers. This video was awarded Video Of The Year in 2009.
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