Crowdsourcing by World's Best Global Brands

This timeline shows how the world's most valuable brands use crowdsourcing. It intends to become the reference place to gather and display information about brand-sponsored crowdsourcing initiatives.

This timeline has been created by [Yannig Roth](http://yannigroth.wordpress.com), PhD student at [Université Paris 1 Panthéon Sorbonne](http://www.univ-paris1.fr/ufr/ufr06/) and Research Fellow at [eYeka](http://www.eyeka.net/). (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email](mailto:brandcrowdsourcingtimeline@gmail.com). Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth](http://yannigroth.wordpress.com) (curator);xNLx;;xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](http://mitpress.mit.edu/books/crowdsourcing)).;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing](http://yannigroth.wordpress.com/2012/07/07/defining-creative-crowdsourcing-crowdsourcing-of-creative-activities/) i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](http://www.worldphoto.org/the-awards/), or the [Betacup Challenge](http://www.jovoto.com/blog/wp-content/uploads/2010/11/FINAL_Betacup-Release_June-17-2010.pdf)) have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking](http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx). Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;This timeline has been [released](http://news.eyeka.net/2012/09/how-the-worlds-best-brands-use-crowdsourcing-interactive-timeline/) on September 12th 2012

Siemens' "Changing the City for the Better" Contest on Zooppa

On Zooppa.com, Siemens sponsored a video challenge called “Changing Your City for The Better”, all about storytelling around sustainable cities

GE's "Tag Your Green" Contest on Poptent

As part of the Ecomagination campaign, General Electric used Poptent to create 30 to 60-second videos for their YouTube page

Starbucks' "Blended Remix" Contest on Deviantart

Starbucks' Frappuccino brand sponsored a contest on Deviantart, challenging people to "take the things that make them happy and put them into a cup"

Siemens' Third "Siemens Student Award 2012" with Hyve

For its third edition, Siemens launched its Student Awards in Germany, on "how to upgrade our aging infrastructure to help create a zero emission society?"

HP Magcloud's Portfolio Contest on Facebook

HP's Magcloud service invited users to show off their MagCloud-published portfolio in the MagCloud Portfolio Contest

Amazon's "freedom To Choose" Video Contest on Zooppa

The online retailer partnered with Zooppa to host the Amazon Freedom to Choose Video Contest, asking for video submissions of 60-seconds or less that best showed how Amazon.com was making the purchasing process easier

Coca-Cola's "Energizing Refreshment" Contest on eYeka

Coca-Cola engaged eYeka to gather fresh expressions of its brand promise: “Energizing refreshment” through videos, animations, illustrations and photographs that could be used in its marketing campaigns worldwide.

Google Maps' Pin Design Contest on eYeka

This design contest in France asked people to redesign the “eating”, “drinking” and “going out” pins for Google Maps.

GE's "Powering Your Home" Ecomagination Challenge

Powering Your Home was Phase II of the General Electric ecomagination Challenge, a $200 million innovation experiment where businesses, entrepreneurs, innovators and students shared their best ideas on how to improve our energy future. Phase II of the ecomagination Challenge focused on home energy with an open invitation for innovative ideas about capturing, managing, and using energy in the home.

Mc Donald's' "Environment" Contest on eYeka

The objective of this contest was to sollicit eYeka's creative community for a positioning project. The brief asked "How would you communicate Mc Donald's engagement for the environment?".

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