Crowdsourcing by World's Best Global Brands

This timeline shows how the world's most valuable brands use crowdsourcing. It intends to become the reference place to gather and display information about brand-sponsored crowdsourcing initiatives.

This timeline has been created by [Yannig Roth](http://yannigroth.wordpress.com), PhD student at [Université Paris 1 Panthéon Sorbonne](http://www.univ-paris1.fr/ufr/ufr06/) and Research Fellow at [eYeka](http://www.eyeka.net/). (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email](mailto:brandcrowdsourcingtimeline@gmail.com). Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth](http://yannigroth.wordpress.com) (curator);xNLx;;xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](http://mitpress.mit.edu/books/crowdsourcing)).;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing](http://yannigroth.wordpress.com/2012/07/07/defining-creative-crowdsourcing-crowdsourcing-of-creative-activities/) i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](http://www.worldphoto.org/the-awards/), or the [Betacup Challenge](http://www.jovoto.com/blog/wp-content/uploads/2010/11/FINAL_Betacup-Release_June-17-2010.pdf)) have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking](http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx). Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;This timeline has been [released](http://news.eyeka.net/2012/09/how-the-worlds-best-brands-use-crowdsourcing-interactive-timeline/) on September 12th 2012

Siemens' "Changing the City for the Better" Contest on Zooppa

On Zooppa.com, Siemens sponsored a video challenge called “Changing Your City for The Better”, all about storytelling around sustainable cities

GE's "Tag Your Green" Contest on Poptent

As part of the Ecomagination campaign, General Electric used Poptent to create 30 to 60-second videos for their YouTube page

Starbucks' "Blended Remix" Contest on Deviantart

Starbucks' Frappuccino brand sponsored a contest on Deviantart, challenging people to "take the things that make them happy and put them into a cup"

Mc Donald's "Global Casting Call"

McDonalds launched a "global casting call" for consumers to submit stories about themselves with photographs. Selected stories were then featured on the restaurant chain's fast food bags.

Siemens' Third "Siemens Student Award 2012" with Hyve

For its third edition, Siemens launched its Student Awards in Germany, on "how to upgrade our aging infrastructure to help create a zero emission society?"

Google's "Google Chrome" contest on Zooppa

Google Chrome launched a creative contest to increase awareness of Google Chrome, and to understand the user advantages of using this browser

HP Magcloud's Portfolio Contest on Facebook

HP's Magcloud service invited users to show off their MagCloud-published portfolio in the MagCloud Portfolio Contest

Amazon's "freedom To Choose" Video Contest on Zooppa

The online retailer partnered with Zooppa to host the Amazon Freedom to Choose Video Contest, asking for video submissions of 60-seconds or less that best showed how Amazon.com was making the purchasing process easier

Coca-Cola's "Impossible IS possible" Contest on eYeka

Coke Zero was calling out to Singaporean Youths to create their own “Impossible IS Possible” TV Commercial

Google's "Google Chrome Icon Project"

The objective of this contest initiated by Google was to create a user-generated video of a Google Chrome Icon

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