A timeline showing how advertising has developed over the years
In ancient Greece, the first sonic logo is created when ladies of the night tap nails into their shoes to produce "come hither" sound effects.
The first print ad is created in England; the handbill announces a prayer book for sale.
At the dawn of the American Revolution, political ads appeared encouraging enlistment.
The birth of the automobile fuels the rise of billboard advertisements in the U.S.
The first product placement occurs when transport and shipping companies are mentioned in Jules Verne's novel Around the World in 80 Days
the first electronic sign is lit, in New York's Times Square.
Sears hands out 8,00 handwritten postcards and receives back 2,000 orders.
The first celebrity endorsement occurs when silent - movie miscreant Fatty Arbuckle offers "conclusive proof" that Murad cigarettes are the preference of men of cultivated taste.
The first "sex sell" slogan is used by Woodbury Soap company.
The American Association of Advertising Agencies is founded.
In his garage in the outskirts of Pittsburgh, Frank Conrad founds KDKA, the world's first commercial radio station.
Consumerism of nonessential products is encouraged via rampant advertising due to the roaring '20s.
The Wheeler-Lea Act of 1938 is established to curb false advertising proclaiming that "unfair or deceptive acts or practices in commerce are hereby declared unlawful."
Advertising is full of World War II propaganda.
The first official TV commercial for Bulova Watch; the company pays $9 for a 20-second spot aired before a baseball game.
The first political TV aid airs for Gov.Dewey of New York.
Contests and giveaways become popular forms of advertising; Dial Soap gives away an oil well.
Psychologists start working in advertising to formulate more effective ways of wooing the American public.
The birth of the longest running TV advert jingle, Mr.Clean, which is still used today.
David Ogilvy ushers in the modern advertising age with this quote: "The consumer isn't a moron; she is your wife"
The birth of the infomercial takes place, selling homes in San Diego.
Calvin Klein spark controversy with a sexy advertisement featuring 15-year-old Brooke Shields saying, "Want to know what gets between me and my Calvins? Nothing."
The network MTV launches advertising music artists 24/7; consumers tune in for advertising message instead of a by-product
Apple sets a precedent at the Superbowl with the most expensive advert: The Macintosh promo cost $900,000.
HotWired site launches with the first banner advertisement form AT&T, Sprint, MCI, Volvo, and many others.
Pay-per-click keyword advertising debuts at GoTo.com, now formally a part of Yahoo, is widely mocked.
The first keyword advert, "Golf" is created by Yahoo.
The first mobile advertisement is launched. A Finnish news provider offers free news headlines via SMS, sponsored by advertising.
The Egyptians invented outdoor advertising, carving public notices in steel.
Billions invested ($8.2 billion) in online advertising. The dot com bubble soon pops.
Google rolls out AdWords, a pay-per-click service. AdWorks makes performance-based adverts mainstream and now accounts for more than 95% of Google's revenue
Pop-up and Pop-under fill users' screens. The peak in 2003, at 8.7% of all online adverts, earning 13 times more clicks than banners.
The most expensive advertisement campaign is purchased by Pepsi. The 90-second Britney Spears commercial, costing $7.53 million.
YouTube launches as we see the birth of video advertising, including in-video adverts, participatory video adverts, pre-roll adverts and many more.
Twitter's real-time, global community makes viral marketing/advertising fast and free.
Facebook introduces the concept of behavior-based advertising by specifically targeting users' social interactions.
In-text advertising appears, matching double-underlined keywords within sites' content to relevant advert bubbles.
Viral advertising overtakes traditional models as an advert campaign with the Old Spice Guy receives 30 million views, the most successful of the year,
Online advertising becomes a clear No.2 in terms of budget priority for advertising worldwide, typically at the expense of print and radio.
We'd love to hear from you. Please send questions or feedback to the below email addresses.
Before contacting us, you may wish to visit our FAQs page which has lots of useful info on Tiki-Toki.
We can be contacted by email at: hello@tiki-toki.com.
You can also follow us on twitter at twitter.com/tiki_toki.
If you are having any problems with Tiki-Toki, please contact us as at: help@tiki-toki.com
Close