The Evolution of Advertising
In ancient Greece, the first sonic logo is created when women of the night tap nails into their shoes to produce "Come Hither" sound effects.
The first print ad is created in England; the handbill announces a prayer book that is for sale.
The first product branding is developed, for Dentifrice Tooth Gel.
At the dawn of the American Revolution, political advertisments appeared encouraging enlistment.
The birth of the automobile sparks the rise of billboard advertisements in the United States.
The first product placement occurs when transport and shipping companies are mentioned in Jule Verne's novel 'Around the World in 80 Days'.
The first electric sign is lit in New York's Times Square.
The first celebrity endorsement occurs when silent-movie miscreant Fatty Arbuckle offers "conclusive proof" that Murad cigarettes are the preference of men of cultivated taste.
Sears sends out 8,000 handwritten postcards and receives back 2,000 orders.
The first "sex sells" slogan is used by Woodbury Soap Company
The AAAA (American Association of Advertsing Agencies) is founded.
In his garage in the outskirts of Pitssburgh, Frank Conrad founds KDKA, the world's first commercial radio station
Consumerism of nonessential products is encouraged via rampant advertising during the 'Roaring '20s'
The Wheeler-Lea Act of 1938 is established to curb false advertising, proclaiming that "unfair or deceptive acts or practices in commerce are hereby declared unlawful."
Advertising is full of World War II Propaganda.
The first official TV commercial rus for Bulova Watch; the company pays $9 for a 20-second spot aired before a baseball game.
Contests and giveaways become popular forms of advertising.
The first political TV ad airs for Gov. Dewey of New York
Psychologists start working in advertising to formulate more effective ways of persuading the American public.
The birth of the longest-running TV ad jingle occurs with Mr. Clean, which is still used today.
David Ogilvy ushers in the modern advertising age with this quote: "The consumer isn't a moron; she is your wife."
The birth of the infomercial takes place, selling homes in San Diego.
Calvin Klein sparks controversy with a sexy ad featuring 15-year-old Brooke Shields saying, "Want to know what gets between me and my Calvins? Nothing."
The network MTV launches, advertising music artists 24/7; consumers tune in for advertising message instead of a by-product
Apple sets a precedent at the Super Bowl with the most expensive TV ad: Directed by Ridley Scott, the Macintosh promo costs $900,000.
Pay-per-click keyword advertising debuts at GoTo.com, which is now a part of Yahoo. It is widely mocked.
The first keyword ad, "Golf", is created by Yahoo!
Billions is invested in online ads. The dot com bubble soon pops.
The first mobile ad is launched. A Finnish news provider offers free news headlines via SMS, sponsored by advertising.
The Egyptians invent outdoor advertising, carving public notices in steel.
Google rolls out AdWords, a pay-per-click service. AdWords makes performance-based ads mainstream and now accounts for more than 95% of Google's revenue
Pop-up and Pop-under ads fill users' screens. They peak in 2003, at 8.7% of all online ads, earning 13 times more clicks than banners
The most expensive ad campaign is purchased by Pepsi. The 90-second Britney Spears commercial costs $7.53 million
Youtube launches as we see the birth of video advertising, including in-video ads, participatory video ads, pre-roll ads, and more
Twitter's real-time, global community makes viral marketing/advertising fast and free.
Facebook introduces the concept of behaviour-based advertising by specifically targeting users' social interactions.
In-text advertising appears, matching double-underlined keyboards within sites' content to relevant ad bubbles.
Viral advertising overtakes traditional modes as an ad campaign with the Old Spice Guy receives 30 million views: the most successful of the year
Online advertising becomes a clear No.2 in terms of budget priority for advertising worldwide, typically at the expense of print and radio.
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