Chanel becomes a liscensed milliner and opens a boutique at 21 Rue Cambon
Theatre actress Gabrielle Dorziat wore Chanel’s hats, beginning the career of Coco.
Sportswear inspired luxe clothing was beginning to sell at Chanel’s new boutique in Deauville.
Chanel became known for revolutionising the silhouetted cuts that women were used to and introducing a new tomboyish ‘flat-chested’ style with boxy jacketed suits.
Ernest Beaux created the first Chanel perfume, the now iconic No.5. It was named after Coco’s favourite number.
Coco famously told Harper’s Bazaar after being asked the secret behind her success that: "simplicity is the keynote of all true elegance".
The interlocking ‘C’’s of the Chanel logo were trademarked.
This year saw the birth of Chanel jewellery, featuring the black and white pearl collection. This made monochrome the iconic colours of Chanel.
This year the collarless cardigan jacket was introduced to the brand, evolving its ‘English’ style.
Vogue names Chanel’s Little Black Dress as ‘the new uniform for the modern women’ and it still continues to hold that role today. The same year tweed took over as top material of the brand.
Chanel reached the height of fame, owning various buildings throughout France and employing 4,000 workers.
A petite range was added to the House or Chanel.
With the breakout of war, Coco stopped designing for 15 years.
After Dior’s ‘new look,’ Chanel still stole the attention of the fashion world, making the likes of Audrey Hepburn fall deeply in love with her effortless style.
The 2.55 quilted leather handbags were released and ridiculously popular.
This year marked the death of Coco Chanel.
The 2.55 Chanel bag became the ‘it’ bag of the decade.
Karl Lagerfeld joined Chanel, becoming its Haute Couture designer.
The fragrance ‘Coco’ was launched.
Chanel was the only fashion designer to make Time Magazine’s Most Important People of the Century.
The ‘Coco Mademoiselle’ fragrance was born.
Baz Luhrmann directed 3 minute long No.5 ‘film’ starring Nicole Kidman was released. It became one of the most expensive adverts in history.
Audrey Tautou became the face of Chanel after starring as Coco in a biographical film.
This year Blake Lively featured in the 'Mademoiselle' Chanel handbag ad campaign. In May the same year Keira Knightley brought romantic biker chic to the Coco Mademoiselle fragrance campaign.
Brad Pitt became the first male to represent the fashion brand, causing controversy in the industry.
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