Crowdsourcing by World's Best Global Brands in 2013

This timeline shows how the world's most valuable brands (as defined by the Interbrand Best Global Brands ranking) used creative crowdsourcing in 2013.

Together with ones covering the previous ([before 2011](, [2011](, [2012]( and following years ([2014]( and [2015](, this timeline intends to gather and display information about all crowdsourcing initiatives since 2004. ;xNLx;;xNLx;eYeka, the global market leader in creative crowdsourcing for marketers, will release [a full report based on the data of these timelines]( in February 2015. The report will describe how crowdsourcing has evolved and how companies are using it today for marketing & innovation.;xNLx;;xNLx;This timeline has been created by [Yannig Roth](, PhD student at [Université Paris 1 Panthéon Sorbonne]( and Marketing Manager at [eYeka]( (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email]( Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth]( (curator);xNLx;- [Luiz Fernando]( (contributor);xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing]( i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](, or the [Betacup Challenge]( have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking]( Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;The first version of this timeline has been [released]( on September 12th 2012.

2012-12-20 19:11:13

Go to the 2012 timeline to see more

You will find the previous stories on the "Crowdsourcing by World's Best Global Brands In 2012" timeline. Click on the link below:

2013-01-02 08:52:14

Nokia's "NokiaxBurton" Contest on Talenthouse

Nokia and Burton US have invited creative enthusiasts to submit films, photographs or artwork inspired by the subculture and lifestyle of snowboarding

2013-01-02 12:26:41

Danone's "Actimel Get Ready" Contest on eYeka

Danone's brand is looking for 30-second videos and/or animations that show how "Actimel can play the role of the day starter"

2013-01-03 12:26:41

Pepsi's "Pepsi Twist" Contest on eYeka

Pepsi Brazil was looking for funny and disruptive videos that show the brand's two lemon characters daring youngsters to try Pepsi Twist

2013-01-04 12:26:41

Intel's "Something wonderful" Contest on eYeka

Intel launched a advertising contest (video, animation, photo, designs etc.) to get inspiring content about the possibilities that PCs offer

2013-01-08 04:17:44

Samsung's "Designed For" Contest on eYeka

Samsung was looking for engaging and original stories about how the S Pen or Smart Stay features can have an impact on peoples' lives, in the spirit of Samsung’s “Designed For” motto

2013-01-14 09:21:56

Microsoft's "Windows Phone Next App Star" Contest

To showcase Windows Phone 8 as a great platform for developing cool apps, Microsoft launched a contest asking developpers to submit their apps at the company's Dev Center

2013-01-14 21:09:56

Google's "Doodle 4 Google 2013" Contest

Doodle 4 Google sixth edition was launched by Google around the theme "Your Best Day Ever"

2013-01-18 01:39:56

Google's "Google YouTube Challenge" on Studyka

On the French crowdsourcing platform Studyka, Google is asking students to find new ways to engage YouTube users

2013-01-21 23:14:18

Danone's "Happy Belly" Contest on eYeka

Danone launched an idea contest on eYeka, tasking creatives to come with ideas to "communicate the positive side of feeling well and having a happy belly by showing us what a happy belly looks like"

2013-01-22 09:21:56

Hyundai's "Write Your i10 Story" Contest

Hyundai launched the "Write Your i10 Story" contest, where participants needed to write a script for the next Hyundai i10 television commercial, for a chance to star in a television commercial alongside the brand ambassador of the Hyundai i10, The King of Bollywood - Shah Rukh Khan

2013-01-24 14:58:41

HSBC's "Texas Video Contest " on Mofilm

HSBC launched a video contest to get light-hearted and humorous films centered on the theme “in the future” that show those little, but key, differences between men and women

2013-01-24 14:58:41

Thomson Reuters' "WOK Innovation Challenge" with Innocentive

The IP & Science business of Thomson Reuters launched its Ideation Challenge, a contest for the scientific and scholarly research community designed to "expand the discovery experience offered by Thomson Reuters Web of KnowledgeSM"

2013-01-28 16:51:11

Disney's "Mickey Mouse & Friends" Contest on Threadless

Disney launched a design contest on Threadless, tasking creatives to create a t-shirt design inspired by Mickey Mouse and his friends.

2013-01-30 01:06:11

Ford's "Digital Owner's Guide" Contest on Tongal

Ford launched a video project on Tongal to get "engaging and informative" videos that highlight features of Ford vehicles and demonstrate “how to” use that feature

2013-01-31 23:05:45

Morgan Stanley's "University Photo Competition 2013"

Morgan Stanley launched the 2013 University Photo Competition, a platform for students to share their creative perspective and represent their university on a national scale.

2013-02-04 23:20:06

New Facebook's "Social Search" Contest on Mindsumo

On Mindsumo, Facebook asked students to think about new applications for its Social Search, that takes into account the social network of the person searching

2013-02-07 08:49:18

Audi's "Family On Board" Contest on Jovoto

The design contest asked Jovoto's creative community to "develop Audi accessories for Kids and Families that live up to the brand’s claim"

2013-02-07 09:21:56

HP's "Connected Music" Contest on Talenthouse

HP Connected Music is seeking an official photographer for their Ellie Goulding gig on March 21st in London

2013-02-11 04:17:44

Nokia Music's "#NokiaXSundanceLDN" Contest on Talenthouse

Nokia teamed up with Sundance London to challenge filmmakers and directors across the globe to investigate the music scenes in other cities than London

2013-02-11 05:40:55

Coca-Cola's Fourth "Durable Design" Contest In France

In France, Coca-Cola launched the fourth edition of its "Concours Coca-Cola du Design Durable" contest, tasking students to design recycled objects based on beverage packaging

2013-02-11 23:20:06

IBM's "Build a Smarter Planet " Contest on Mindsumo

IBM asked Mindsumo's community to "Propose a Smarter Planet idea by submitting a 2 minute video"

2013-02-12 23:20:06

John Deere's "user-friendly blade system" Contest on Mindsumo

John Deere tasked Mindsumo members to propose a rotary blade design "which allows for easy removal and attachment, but can also sustain the stress of frequent mowing."

2013-02-15 04:17:44

GE's "Inventor's Day" Contest on Tongal

General Electric launched a challenge meant to create a video that shows how GE scientists helped inventors bring their ideas to life

2013-02-18 17:36:40

Nestle's "Crunch Super Social Movie" Project

Nestlé's chocolate brand Crunch asked French consumers to submit ideas to be used as the end of the "Super Social Movie" project

2013-02-18 21:49:31

Pepsi's "Taste" Contest on eYeka

Pepsi launched a contest to find new ideas (in store animations, events etc.) that would show people that Pepsi tastes great

2013-02-22 18:54:28

Sony's "Production Awards 2013" Contest

The Sony PROduction Awards gave European filmmakers the opportunity to get some recognition in one of 5 categories by submiting films of up to 5 minutes

2013-02-24 20:14:10

Siemens' Second "Student Award Middle East" with Hyve

The Siemens Student Award Middle East is back for its second edition, asking students from all over the Middle East to focus on 4 challenges that hold the potential to further make the world a more sustainable place to live

2013-02-25 10:29:23

Avon's "Walk for Breast Cancer" Video Contest

The cosmetics brand AVON sponsored a video contest to promote the Avon Walk, asking people to them "Why Are You Walking in 2013?"

2013-02-26 09:21:56

Microsoft's "Share Your Windows 8 Story" Contest

Microsoft asks people to make a video that shows what they love to do and how Windows 8 helps them do it

2013-02-26 23:05:45

Sony's "Help us with a Name" Contest

Sony launched its “Help Us With a Name” contest, looking to the public to help develop a name for their new wireless speaker product

2013-03-04 09:21:56

Microsoft's "Work From Anywhere" Contest on Talenthouse

Microsoft is challenging creative enthusiasts from the UK to submit artwork or photos (new or existing) illustrating the theme of "work from anywhere"

2013-03-05 17:13:27

Adidas Originals' "Collide" Contest on Talenthouse

On Talenthouse, Adidas Originals invited creative enthusiasts to submit their artwork, interpretating the theme of "Crash, Collide, Unite all Originals"

2013-03-08 07:49:55

Oracle's "Design for Oracle" Contest on Talenthouse

Oracle invited tech enthusiasts, artists and photographers to design the front cover of the Cloud edition of the Business 20/20 report series

2013-03-08 09:21:56

Heineken's "Light Up The Dark" Contest on eYeka

Heineken launched an idea contest, tasking the eYeka community to "invent a new and unique Heineken beer aimed at young men who want to stand out from the crowd, experience new things and light up the night"

2013-03-11 13:25:07

GE's "Head Health Challenge I"

The GE and NFL Head Health Challenge gathered ideas for more accurate diagnoses of brain injury and prognosis for recovery.

2013-03-14 09:21:56

Smirnoff Ice's "Flavour" Contest on eYeka

On eYeka, Diageo's brand launched a contest asking people to imagine an "exciting, original, great-tasting new flavour variant for Smirnoff Ice® and show us the feelings and sensations that it provokes when someone drinks it."

2013-03-18 02:45:42

Kleenex's "Limited Edition Tissue Box" Contest on Talenthouse

Talenthouse closed a brief with Kleenex, the tissue specialists, who were on a quest to find designs for the October range of Kleenex Limited Edition Collection Cubes

2013-03-18 09:21:56

Microsoft's "Limited Edition Artist Series" Contest on Jovoto

Microsoft invited Jovoto community members to create a unique design for the PC mice of the worldwide Limited Edition Artist Series

2013-03-18 09:21:56

Hyundai's "Everything is Better" Contest on eYeka

Hyundai launched a video contest on eYeka, tasking videomakers to "create a viral video that shows what happens in a new world where everything is better than it should be."

2013-03-20 09:21:56

Ebay's "Show & Tell" Contest on Zooppa

On Zooppa, Ebay tasked videomakers to create informative, entertaining, and authentic videos around one of 10 pre-defined topics

2013-03-28 09:21:56

Hyundai's "Brilliant Experiences" Contest on eYeka

Hyundai tasked eYeka's community to create original, unique and engaging stories where people have a brilliant, memorable experience with a car

2013-04-05 09:21:56

Microsoft's "Office 365" Contest on Mofilm

Microsoft launched a video contest, asking Mofilm's filmmakers to create short films that show how a work team can overcome adversity by using its holistic and cloud based solution

2013-04-10 09:21:56

GE announces partnership with Quirky

General Electric teamed up with crowdsourced social platform Quirky to release thousands of its patents to the public, and to develop a co-branded product development initiative to build a full line of app-enabled connected devices for the home

2013-04-11 06:46:10

Nescafé's "Ideal Cup of Coffee" Contest on eYeka

On eYeka, Nescafé launched an idea contest, tasking the community to come up with an original concept for a 100% black coffee product that people could prepare every day

2013-04-11 06:46:10

Coca-Cola's "Cannes 2013" Contest on Mofilm

Coca-Cola launched a video contest on Mofilm, tasking the community of filmmakers to make films that bring to life "Where Will Happiness Strike Next?"

2013-04-18 22:16:10

Prada's "Prada Journal" Contest

In conjunction with the Italian publishing house Giangiacomo Feltrinelli Editore, Prada is sponsoring a literary contest, inviting writers to submit an essay using this prompt for subject material: “What are the realities that our eyes give back to us? And how are these realities filtered through lenses?”

2013-04-22 22:16:10

Audi's "Steer The Story" Contest

Audi has partnered with Marvel, asking people to co-create a crowd-sourced digital comic book featuring Iron Man. Users can submit their sketches, describing how the story ends, and the winning entry will be published.

2013-04-22 22:16:10

Disney's Winnie The Pooh Storyteller of the Year Contest

Disney Consumer Products (DCP) launched a search for the “Winnie the Pooh Storyteller of the Year,” a user generated content contest that invites parents to share bear stories in a creative way through video and the use of fun props including Pooh plush toys, puppets, blankets or any other Pooh item

2013-04-24 09:21:56

Ford's "Personalized Fuel Efficiency Apps Challenge" Contest With ChallengePost

Ford announced the Personalized Fuel Efficiency App Challenge, tasking software developers to access Ford’s OpenXC onboard data platform and to come up with their own app solutions to help drivers save fuel

Crowdsourcing by World's Best Global Brands in 2013

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