Together with ones covering the previous ([before 2011](http://www.tiki-toki.com/timeline/entry/323158/Crowdsourcing-by-Worlds-Best-Global-Brands-Before-2011/), [2011](http://www.tiki-toki.com/timeline/entry/377670/-Crowdsourcing-by-Worlds-Best-Global-Brands-in-2011/)) and following years ([2013](http://www.tiki-toki.com/timeline/entry/377686/-Crowdsourcing-by-Worlds-Best-Global-Brands-in-2013/), [2014](http://www.tiki-toki.com/timeline/entry/377687/-Crowdsourcing-by-Worlds-Best-Global-Brands-in-2014/) and [2015](http://www.tiki-toki.com/timeline/entry/377689/-Crowdsourcing-by-Worlds-Best-Global-Brands-in-2015/)), this timeline intends to gather and display information about all crowdsourcing initiatives since 2004. ;xNLx;;xNLx;eYeka, the global market leader in creative crowdsourcing for marketers, will release [a full report based on the data of these timelines](http://eyeka.pr.co/91673-big-brands-increased-investment-in-crowdsourcing-by-nearly-50-in-2014) in February 2015. The report will describe how crowdsourcing has evolved and how companies are using it today for marketing & innovation.;xNLx;;xNLx;This timeline has been created by [Yannig Roth](http://yannigroth.wordpress.com), PhD student at [Université Paris 1 Panthéon Sorbonne](http://www.univ-paris1.fr/ufr/ufr06/) and Marketing Manager at [eYeka](http://www.eyeka.net/). (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email](mailto:brandcrowdsourcingtimeline@gmail.com). Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth](http://yannigroth.wordpress.com) (curator);xNLx;- [Luiz Fernando](https://mundocrowd.wordpress.com/) (contributor);xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](http://mitpress.mit.edu/books/crowdsourcing)).;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing](http://yannigroth.wordpress.com/2012/07/07/defining-creative-crowdsourcing-crowdsourcing-of-creative-activities/) i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](http://www.worldphoto.org/the-awards/), or the [Betacup Challenge](http://www.jovoto.com/blog/wp-content/uploads/2010/11/FINAL_Betacup-Release_June-17-2010.pdf)) have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking](http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx). Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;The first version of this timeline has been [released](http://news.eyeka.net/2012/09/how-the-worlds-best-brands-use-crowdsourcing-interactive-timeline/) on September 12th 2012.
You will find the previous stories on the "Crowdsourcing by World's Best Global Brands In 2011" timeline. Click on the link below:
In 2012 (exact dates unclear), Toyota organized the sixth edition of its "Dream Car Art Contest" where kids are invited to submit drawings of their dream cars
Doodle 4 Google fifth edition was launched by Google around the theme "If I could travel in time, I’d visit…"
To celebrate it’s 140th anniversary, Dutch brewer and beer brand Heineken launched a global competition to find a new design for its trademark bottle
Sheel teamed up with Local Motors' The Forge community to launch DRIVEN (Design of Relevant and Innovative Vehicles for Energy Needs), a vehicle design competition seeking innovative transportation solutions to address mobility challenges in cities
By launching a creative contest on Poptent, the brand was looking for a video that "has the potential to become a global communication platform for the brand"
Nissan has taken advantage of the creative minds of enthusiasts everywhere by crowdsourcing the build of a custom 370Z, allowing consumers to vote on engine, wheels, tires, interior, and exterior
Through videos, animations, photos and/or illustrations, Philips tasked creatives to show how it's possible to transform the mood of any moment by listening to music
The viral video project was initiated to create humorous videos reminding people to replace their toothbrushes after three months
Porsche teamed up with Fast.CoDesign to host a design competition around the 911, tasking designers to “design an object smaller than a living room and bigger than a purse, which references three design elements taken from Porsche 911″
BMW of North America launched a YouTube contest called “Zero to Desir3 in 5.9 Seconds” – a reference to the time it takes the vehicle to go from 0–60 mph
Samsung was encouraging developers to submit the best app they can come up with, using the S Pen peripheral
Philips turned to eYeka's creative community to get ideas about how to use LED lighting "to create a more enjoyable, comfortable and safer life for people."
This contest was the first challenge on Nokia's IdeasProject platform. It was a crowdsourcing initiative to discover mobile apps to benefit society.
Louis Vuitton partnered with film producer Luca Guadagnino to launch a video contest around the concept of "encouter"
Sovereign | Santander launched a video contest on Mofilm to get content that would introduce Santander's new credit card "Sphere" to the world
Coke used the filmmaker network Mofilm to create ads for the Coca-Cola campaign "When Will Happiness Strike Next". The winner was flown to the 2012 Cannes Lions.
Adobe launched a video contest on Mofilm, tasking the filmmaker community to come up with films that celebrate the power of creativity, its impact and how it can inspire others to create
Intel asked the Zooppa community to create a video/animation/print ad that showed what the Intel brand meant to them.
Samsung launched a global casting to find bloggers from all around the world to report from the London 2012 Olympics
For the launch of its platform Ideas Brewery, Heineken initiated a first contest around sustainable beer packaging
Danone Waters asked eYeka's creative community for original ideas to promote bottled water among a young audience
Danone Yogurts was looking for creative, consumer-rooted inspiration to express their mission and what they believe in
Nokia South Africa asked the creative community of Springleap.com to design creative "Nokia Developer" t-shirts
Nescafé asked the global eYeka community how to reinvent instant coffee so it can be enjoyed at home
Hyundai asked eYeka's creative community how they (and their friends) would share their passion for EURO 2012 (through a video/animation or photo/illustration)
Vimeo has joined forces with GE and Cinelan to launch “Focus Forward”, a micro documentary series that aims to showcase big, world-changing technology innovations. A contest was also open to submissions from the general public.
Siemens launched a video contest on Zooppa, tasking filmmakers to create a video showing global initiatives that can make the world a greener place
On Poptent, Colgate was looking to find and purchase three "emotionally story-driven" films about “unbreakable human bonds,” to be used in the brand's digital advertising campaign and on the Colgate Brazil website
Nestlé asked consumers to upload original chocolate recipe using Nestlé chocolate or chocolate-flavored ingredients or brands
For it's third edition, the Audi Production Awards' theme was “People in production,” focusing upon the carmaker's responsibility for the people
In France, Coca-Cola launched the third edition of its "Concours Coca-Cola du Design Durable" contest, tasking students to design recycled objects based on beverage packaging
GE teamed up with the invention lab Quirky and “crowdsourced” ideas for a basic appliance that can be made smarter with software
Pepsi India tasked videomakers of the Talenthouse community to shoot a video for the Pepsi Football Anthem
Samsung Brazil launched a contest on YouCreate, asking creators to produce videos (with viral aspect) that would "portray the irreverent, creative and humorous differentials Samsung Smart TV (shown above) front other televisions on the market"
After the success of the 2011 "Mein Burger" contests (one ran in Germany, another in Austria), Mc Donald's Austria relaunched "Mein Burger" in 2012.
The digital campaign "Your Brilliant Way" was the participatory part of Hyundai's global brand campaign "Live Brilliant." It encouraged users of Hyundai cars to share their stories on a common social platform
Procter & Gamble's diaper brand launched a design contest to "reinvent Pampers’ packaging for modern moms and dads who ask for more"
On the creative crowdsourcing platform Talenthouse, Adidas Eyewear was inviting artists, designers and creators around the world to customise a pair of Original's sunglasses
The "She Will Innovate: Technology Solutions Enriching the Lives of Girls" competition was designed to find innovative solutions that equip girls and women with new digital technologies, enabling them to live healthier, smarter, and more meaningful lives
The contest asked the Mofilm community to submit a 60 to 90-second teaser of a short film. The 3 best teasers would get funding to produce an original short, and win a chance to be mentored by Forest Whitaker and Phillippe Caland on developing a script for a feature film
Philips wanted the community to bring to life what's great about LED light bulbs in a video or animation
For its third edition, Siemens launched its Student Awards in Germany, on "how to upgrade our aging infrastructure to help create a zero emission society?"
Intel has launched a time-lapse photography contest, inviting creators to submit time-lapse and/or slow motion videos for a chance to be featured in an Intel online advertisement and chances to win over $50,000 in prizes.
This crowdsourced marketing campaign was based on regular people from the U.S. submitting their ideas for “Random Acts of Fusion”
Intel's first Eureka Design Challenge was about finding innovative ideas (and talented developers!) for Adidas' Virtual Footwear Wall
Sovereign Santander launched a video contest on Mofilm, asking creatives to create videos "that unchain us from cash and celebrates cash independence"
To launch a campaign around "Volkswagen Moments," the brand launched a contest on Poptent, looking for videos that "bring an amazing VW moment to life"
Danone sollicited consumers' creativity to help them bring the Dino Character of the Danonino brand to life, by showing them what he does in a typical day and to create his personality
Silhouettes, a Canadian Danone brand, launched a contest to seek design inspiration to "celebrate the creamy taste of Silhouette yogurt," building on the ideas of "kindness" and of "diversity"
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