Crowdsourcing by World's Best Global Brands in 2012

This timeline shows how the world's most valuable brands (as defined by the Interbrand Best Global Brands ranking) used creative crowdsourcing in 2012.

Together with ones covering the previous ([before 2011](, [2011]( and following years ([2013](, [2014]( and [2015](, this timeline intends to gather and display information about all crowdsourcing initiatives since 2004. ;xNLx;;xNLx;eYeka, the global market leader in creative crowdsourcing for marketers, will release [a full report based on the data of these timelines]( in February 2015. The report will describe how crowdsourcing has evolved and how companies are using it today for marketing & innovation.;xNLx;;xNLx;This timeline has been created by [Yannig Roth](, PhD student at [Université Paris 1 Panthéon Sorbonne]( and Marketing Manager at [eYeka]( (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email]( Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth]( (curator);xNLx;- [Luiz Fernando]( (contributor);xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing]( i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](, or the [Betacup Challenge]( have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking]( Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;The first version of this timeline has been [released]( on September 12th 2012.

2011-12-20 06:08:33

Go to the 2011 timeline to see more

You will find the previous stories on the "Crowdsourcing by World's Best Global Brands In 2011" timeline. Click on the link below:

2012-01-04 07:04:42

Toyota's Sixth "Dream Car Art" Contest

In 2012 (exact dates unclear), Toyota organized the sixth edition of its "Dream Car Art Contest" where kids are invited to submit drawings of their dream cars

2012-01-18 13:49:03

Google's "Doodle 4 Google 2012" Contest

Doodle 4 Google fifth edition was launched by Google around the theme "If I could travel in time, I’d visit…"

2012-01-18 21:02:38

Heineken's future limited edition bottle competition

To celebrate it’s 140th anniversary, Dutch brewer and beer brand Heineken launched a global competition to find a new design for its trademark bottle

2012-01-24 20:00:24

Shell's "GameChanger DRIVEN" Contest with Local Motors

Sheel teamed up with Local Motors' The Forge community to launch DRIVEN (Design of Relevant and Innovative Vehicles for Energy Needs), a vehicle design competition seeking innovative transportation solutions to address mobility challenges in cities

2012-01-31 21:30:26

Pizza Hut's "Pizza Hut Makes The World Go Round" Contest on Poptent

By launching a creative contest on Poptent, the brand was looking for a video that "has the potential to become a global communication platform for the brand"

2012-02-09 03:52:56

Nissan's "Crowdsourced 370Z" Project

Nissan has taken advantage of the creative minds of enthusiasts everywhere by crowdsourcing the build of a custom 370Z, allowing consumers to vote on engine, wheels, tires, interior, and exterior

2012-02-09 20:56:41

Philips' "Obsessed With Sound" Contest on eYeka

Through videos, animations, photos and/or illustrations, Philips tasked creatives to show how it's possible to transform the mood of any moment by listening to music

2012-02-13 14:11:41

Colgate's "Bad Toothbrush" Contest on Tongal

The viral video project was initiated to create humorous videos reminding people to replace their toothbrushes after three months

2012-02-15 03:52:56

Porsche's "Next Design Challenge" With Fast.CoDesign

Porsche teamed up with Fast.CoDesign to host a design competition around the 911, tasking designers to “design an object smaller than a living room and bigger than a purse, which references three design elements taken from Porsche 911″

2012-02-18 14:08:41

BMW USA's “0 to Desir3 in 5.9 Seconds” contest

BMW of North America launched a YouTube contest called “Zero to Desir3 in 5.9 Seconds” – a reference to the time it takes the vehicle to go from 0–60 mph

2012-02-28 07:49:11

Samsung's "Galaxy Note S Pen App" Challenge with ChallengePost

Samsung was encouraging developers to submit the best app they can come up with, using the S Pen peripheral

2012-03-02 14:56:41

Philips' "Inspirational Lighting" Contest on eYeka

Philips turned to eYeka's creative community to get ideas about how to use LED lighting "to create a more enjoyable, comfortable and safer life for people."

2012-03-13 20:27:31

Nokia's Launches IdeasProject with "Apps That Change The World"

This contest was the first challenge on Nokia's IdeasProject platform. It was a crowdsourcing initiative to discover mobile apps to benefit society.

2012-03-15 21:11:12

Louis Vuitton's Second "Journeys Awards"

Louis Vuitton partnered with film producer Luca Guadagnino to launch a video contest around the concept of "encouter"

2012-03-22 12:26:41

Sovereign Santander's Cannes 2012 Contest on Mofilm

Sovereign | Santander launched a video contest on Mofilm to get content that would introduce Santander's new credit card "Sphere" to the world

2012-03-22 15:57:40

Coca-Cola's "When Will Happiness Strike Next" Contest on Mofilm

Coke used the filmmaker network Mofilm to create ads for the Coca-Cola campaign "When Will Happiness Strike Next". The winner was flown to the 2012 Cannes Lions.

2012-03-22 19:17:44

Adobe's Cannes 2012 Contest on Mofilm

Adobe launched a video contest on Mofilm, tasking the filmmaker community to come up with films that celebrate the power of creativity, its impact and how it can inspire others to create

2012-03-29 23:17:51

Intel's "What Does Intel Mean To You" Contest on Zooppa

Intel asked the Zooppa community to create a video/animation/print ad that showed what the Intel brand meant to them.

2012-04-02 07:49:10

Samsung's "Global Blogger Contest"

Samsung launched a global casting to find bloggers from all around the world to report from the London 2012 Olympics

2012-04-03 04:49:11

Heineken's "Sustainable Beer Packaging" Contest on Ideas brewery

For the launch of its platform Ideas Brewery, Heineken initiated a first contest around sustainable beer packaging

2012-04-10 03:41:41

Danone Waters' "Next Wave Bottled Water" Contest on eYeka

Danone Waters asked eYeka's creative community for original ideas to promote bottled water among a young audience

2012-04-13 03:52:56

Danones' "Signature" Contest on eYeka

Danone Yogurts was looking for creative, consumer-rooted inspiration to express their mission and what they believe in

2012-04-17 20:27:31

Nokia's South Africa's "Pimp Our Devs" Contest on Springleap

Nokia South Africa asked the creative community of to design creative "Nokia Developer" t-shirts

2012-04-18 03:52:56

Nescafé's "Reinvent Instant Coffee" Contest on eYeka

Nescafé asked the global eYeka community how to reinvent instant coffee so it can be enjoyed at home

2012-04-18 20:27:31

Hyundai's "Euro 2012" Contest on eYeka

Hyundai asked eYeka's creative community how they (and their friends) would share their passion for EURO 2012 (through a video/animation or photo/illustration)

2012-04-23 19:51:32

GE's Focus Forward Filmmaker Competition

Vimeo has joined forces with GE and Cinelan to launch “Focus Forward”, a micro documentary series that aims to showcase big, world-changing technology innovations. A contest was also open to submissions from the general public.

2012-04-27 03:52:56

Siemens' "Your Earth, Your Dream, Your Action" Contest on Zooppa

Siemens launched a video contest on Zooppa, tasking filmmakers to create a video showing global initiatives that can make the world a greener place

2012-04-27 09:19:11

Colgate's "Trust and Care" Contest on Poptent

On Poptent, Colgate was looking to find and purchase three "emotionally story-driven" films about “unbreakable human bonds,” to be used in the brand's digital advertising campaign and on the Colgate Brazil website

2012-04-30 23:20:06

Nestlé's "All Things Chocolate Recipe Contest"

Nestlé asked consumers to upload original chocolate recipe using Nestlé chocolate or chocolate-flavored ingredients or brands

2012-05-02 20:27:31

Audi's Third "Production Award"

For it's third edition, the Audi Production Awards' theme was “People in production,” focusing upon the carmaker's responsibility for the people

2012-05-02 23:47:21

Coca-Cola's Third "Durable Design" Contest In France

In France, Coca-Cola launched the third edition of its "Concours Coca-Cola du Design Durable" contest, tasking students to design recycled objects based on beverage packaging

2012-05-03 18:51:28

GE's "Garage Works" Contest with Quirky

GE teamed up with the invention lab Quirky and “crowdsourced” ideas for a basic appliance that can be made smarter with software

2012-05-06 15:25:10

Pepsi's "Pepsi Football Anthem" on Talenthouse

Pepsi India tasked videomakers of the Talenthouse community to shoot a video for the Pepsi Football Anthem

2012-05-09 21:47:14

Samsung's Smart TV Contest on YouCreate

Samsung Brazil launched a contest on YouCreate, asking creators to produce videos (with viral aspect) that would "portray the irreverent, creative and humorous differentials Samsung Smart TV (shown above) front other televisions on the market"

2012-05-17 18:59:02

Mc Donald's Austria's "Mein Burger 2012" Contest

After the success of the 2011 "Mein Burger" contests (one ran in Germany, another in Austria), Mc Donald's Austria relaunched "Mein Burger" in 2012.

2012-05-21 03:04:11

Hyundai's "Your Brilliant Way" Campaign

The digital campaign "Your Brilliant Way" was the participatory part of Hyundai's global brand campaign "Live Brilliant." It encouraged users of Hyundai cars to share their stories on a common social platform

2012-05-23 08:41:51

Pamper's "Packaging Redesign" Contest on eYeka

Procter & Gamble's diaper brand launched a design contest to "reinvent Pampers’ packaging for modern moms and dads who ask for more"

2012-05-29 23:11:41

Adidas' Eyewear Design Contest on Talenthouse

On the creative crowdsourcing platform Talenthouse, Adidas Eyewear was inviting artists, designers and creators around the world to customise a pair of Original's sunglasses

2012-06-05 10:34:43

Intel's "She Will Innovate" Contest on Ashoka Changemakers

The "She Will Innovate: Technology Solutions Enriching the Lives of Girls" competition was designed to find innovative solutions that equip girls and women with new digital technologies, enabling them to live healthier, smarter, and more meaningful lives

2012-06-10 15:57:40

Coke Zero's "Short Film Competition" on Mofilm

The contest asked the Mofilm community to submit a 60 to 90-second teaser of a short film. The 3 best teasers would get funding to produce an original short, and win a chance to be mentored by Forest Whitaker and Phillippe Caland on developing a script for a feature film

2012-06-19 03:52:56

Philips' "Consumer Lighting" Contest on eYeka

Philips wanted the community to bring to life what's great about LED light bulbs in a video or animation

2012-06-19 09:19:11

Siemens' Third "Siemens Student Award 2012" with Hyve

For its third edition, Siemens launched its Student Awards in Germany, on "how to upgrade our aging infrastructure to help create a zero emission society?"

2012-06-20 20:27:31

Intel’s “A Momentary Lapse” Contest

Intel has launched a time-lapse photography contest, inviting creators to submit time-lapse and/or slow motion videos for a chance to be featured in an Intel online advertisement and chances to win over $50,000 in prizes.

2012-06-26 06:23:06

Ford's "Random Acts of Fusion" Campaign

This crowdsourced marketing campaign was based on regular people from the U.S. submitting their ideas for “Random Acts of Fusion”

2012-06-26 20:27:31

Intel's "Eureka Design Challenge" with Adidas

Intel's first Eureka Design Challenge was about finding innovative ideas (and talented developers!) for Adidas' Virtual Footwear Wall

2012-06-28 21:21:29

Sovereign Santander's Lollapalooza Contest on Mofilm

Sovereign Santander launched a video contest on Mofilm, asking creatives to create videos "that unchain us from cash and celebrates cash independence"

2012-06-29 03:52:56

Volkswagen's "Moments" Contest on Poptent

To launch a campaign around "Volkswagen Moments," the brand launched a contest on Poptent, looking for videos that "bring an amazing VW moment to life"

2012-07-20 14:19:11

Danone's "Danonino" Contest on eYeka

Danone sollicited consumers' creativity to help them bring the Dino Character of the Danonino brand to life, by showing them what he does in a typical day and to create his personality

2012-07-22 05:34:06

Danone Silhouettes' "Kindness and Diversity" Contest on eYeka

Silhouettes, a Canadian Danone brand, launched a contest to seek design inspiration to "celebrate the creamy taste of Silhouette yogurt," building on the ideas of "kindness" and of "diversity"

Crowdsourcing by World's Best Global Brands in 2012

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