Crowdsourcing by World's Best Global Brands in 2011

This timeline shows how the world's most valuable brands (as defined by the Interbrand Best Global Brands ranking) used creative crowdsourcing in 2011.

Together with ones covering the previous ([before 2011]( and following years ([2012](, [2013](, [2014]( and [2015](, this timeline intends to gather and display information about all crowdsourcing initiatives since 2004. ;xNLx;;xNLx;eYeka, the global market leader in creative crowdsourcing for marketers, will release [a full report based on the data of these timelines]( in February 2015. The report will describe how crowdsourcing has evolved and how companies are using it today for marketing & innovation.;xNLx;;xNLx;This timeline has been created by [Yannig Roth](, PhD student at [Université Paris 1 Panthéon Sorbonne]( and Marketing Manager at [eYeka]( (the initiatives on this timeline reflect the objective reality of crowdsourcing, and will not be biased by this appartenance to eYeka).;xNLx;;xNLx;In order to make it as complete as possible, you're eagerly invited to contribute by submitting crowdsourcing initiatives that have been missed. To get a contributor account and be listed as a contributor (or to send any other comment or request), just [drop me an email]( Thank you!;xNLx;;xNLx;Contributors:;xNLx;- [Yannig Roth]( (curator);xNLx;- [Luiz Fernando]( (contributor);xNLx;Notes:;xNLx;;xNLx;Crowdsourcing is defined as the process of posting a problem online, having a vast number of individuals offering solutions to the problem, awarding the winning ideas with some form of a bounty, and using this input for innovation, marketing or communication ([Brabham, 2013](;xNLx;;xNLx;Among the various forms of crowdsourcing that exist, we limit the scope of this timeline to [creative crowdsourcing]( i.e. distributed creative problem-solving. This leaves aside micro-tasks, data-sourcing or voting initiatives, focusing on crowdsourcing were peoples' creative problem-solving skills are sollicited. ;xNLx;;xNLx;The most common forms of such initiatives are innovation tournaments, idea contests, creative competitions or branded web-platforms for idea generation. Finally, we have limited the events of this timeline to crowdsourcing initiated and leveraged directly by brands for their innovation or marketing strategies. Sponsored initiatives (such as the [Sony World Photography Awards](, or the [Betacup Challenge]( have been left out.;xNLx;;xNLx;The world's most valuable brands are the 100 brands included in [Interbrand's Best Global Brands ranking]( Our basis is the 2011 edition of the ranking, and the timeline will be updated with new entrants of the subsequent rankings.;xNLx;;xNLx;The first version of this timeline has been [released]( on September 12th 2012.

2010-12-20 03:52:56

Go to the previous timeline to see more

You will find the previous stories on the "Crowdsourcing by World's Best Global Brands Before 2011" timeline. Click on the link below:

2011-01-01 12:23:22

Danone Actimel's "Say Yes" Contest on Idea Bounty

Danone's brand Actimel launched an idea contest to find ideas around the communication platform that “the world would be a better place if more people could say yes to what they love to do.”

2011-01-06 23:50:41

Toyota's "Prius Goes Plural" Contest

The campaign ‘Prius Goes Plural’ challenged the public to help Toyota answer a unique, grammatical question – ‘what do you call more than one Prius?’

2011-01-18 15:08:04

GE's "Powering Your Home" Ecomagination Challenge

Powering Your Home was Phase II of the General Electric ecomagination Challenge, a $200 million innovation experiment where businesses, entrepreneurs, innovators and students shared their best ideas on how to improve our energy future. Phase II of the ecomagination Challenge focused on home energy with an open invitation for innovative ideas about capturing, managing, and using energy in the home.

2011-01-19 08:14:26

Google's "Doodle 4 Google 2011" Contest

Earlier than the previous years, Google announced the fourth edition of Google 4 Doodle, around the theme "What I'd like to do someday."

2011-01-19 16:49:11

Ford's "Stay Alert!" Challenge on Kaggle

The “Stay Alert!” competition from Ford challenged competitors to predict whether a car driver was not alert based on various measured features

2011-01-24 13:52:58

Nokia's "Maternal Health Challenge" With Oxfam on OpenIDEO

OpenIDEO partnered with Oxfam and Nokia to explore how mobile technologies can be used to improve maternal health (particularly in pregnancy and childbirth)

2011-02-01 22:22:37

Toyota's "Little Big Prius" Contest on Little Big Planet

Toyota asked the player community of Little Big Planet, a video game with a strong emphasis on user-generated content, to create and design a Prius-inspired level to play on

2011-02-03 23:07:48

Pepsi's "Change The Game" Contest on Mofilm

Pepsi and Mofilm collaborated with Goafest in 2011, inviting filmmakers from across the India to showcase their skills and talent on the thought "Change the Game"

2011-02-10 07:24:02

Kellogg's "Krave Milk Chocolate" Contest on eYeka

Kellogg's asked eYeka's creative community to create videos and/or animations that shows voracious obsession for chocolate

2011-02-21 18:01:15

Mc Donald's "Mein Burger 2011" Contest

To celebrate the 40th birthday of Mc Donald's' presence in Germany, the local branch Mc Donald's Germany (as well as Mc Donald's Austria) gave the fans the opportunity to contribute to making McDonald’s and be celebrated – with their very own Burger, a burger that the fans create online and that will be available in all McDonald’s restaurants throughout Germany.

2011-03-01 12:37:56

Nokia's "Experienciapps" Contest on Userfarm

Nokia Spain launched a crowdsourcing contest on the platform Userfarm, tasking its community to create videos that show what Nokia's applications allow in daily life

2011-03-03 05:13:59

Pepsi's "Refresh Your World in 60 Seconds New York 2011" Contest on Mofilm

Pepsi and Mofilm invited filmmakers to submit 60 second short films (not commercials) around three themes: Forever Young, One World and Refresh The World

2011-03-07 21:30:26

Pizza Hut's Video Contest on Poptent

For the launch of a new Pizza Hut innovation, the chain was looking for the crowd to create 30-90 second videos

2011-03-11 08:30:51

John Deere's "You're On" Campaign

In March 2011 (exact dates?) John Deere wanted to emphasise the appreciation for its customers by launching a digital around an online and offline ‘Chatterbox’, a service that gives consumers the chance to air their views on the machines they use and suggest improvements to John Deere directly

2011-03-14 15:18:45

Microsoft's "Your Microsoft Teacher Interview" Contest on eYeka

After the previous contest on eYeka, Microsoft wanted to hear from teachers all over the world again. The brand asked the community to capture on video any teacher's reaction (Kindergarten through high school) to Microsoft Teacher Tools.

2011-03-15 16:42:44

BMW's "StillFilmFestival" Contest on Shicon

To promote its Series 1, BMW wanted creatives to show in a series of 4 photos how "you are living a great life around a small car!”

2011-03-18 05:28:53

Nissan's "Pimp Your Juke" Contest on Userfarm

Nissan asked the creative UserFarm community to create graphic designs of stickers to be applied on a special edition Nissan Juke that was planned to launch on the market

2011-03-25 03:52:56

Nestlé Milo's "Me & My Milo" Contest on eYeka

Through a video/animation and a print ad, Nestlé Singapore asked consumer to express for themselves what MILO means to them

2011-03-30 03:52:56

eBay Foundation's "Powering Economic Opportunity" Contest on Ashoka Changemakers

eBay Foundation and Ashoka’s Changemakers launched a contest to source innovative, market-based solutions that create economic opportunity and generate employment for disadvantaged populations

2011-04-03 09:21:56

Coca-Cola's Second "Durable Design" Contest In France

In France, Coca-Cola launched the second edition of its "Concours Coca-Cola du Design Durable" contest, tasking students to design recycled objects based on beverage packaging

2011-04-04 12:26:41

Adobe's "Cannes 2011" Contest on Mofilm

Adobe launched a contest to feed its new brand campaign about how Adobe was bringing digital experiences to life. The goal of the campaign is to transform the perception of Adobe from a tools company to a solution provider enabling transformative digital experiences

2011-04-04 13:12:15

Coca-Cola's "Coke Zero at Cannes 2011" Contest on Mofilm

Coke Zero wanted Mofilm filmmaker network to tell "their own tales of how possible can become reality."

2011-04-04 19:58:38

Microsoft's "Windows 7 PC" Contest on Mofilm

Microsoft asked the Mofilm network to create a short film that showed "how a Windows 7 PC is at the core of a student's life"

2011-04-06 13:00:26

Microsoft's "Pronto - Ti Vedo" Contest on Userfarm

As part of the launch of Windows Live Messenger's new feature that allowed users to make video calls in high definition, Microsoft wanted a viral video to promote this new feature which would be shared amongst messenger users

2011-04-08 08:13:45

Danone Actimel's "Enjoy Life" Contest on eYeka

Danone's probiotic yoghurt drink Actimel asked eYeka's creative community to show how someone can enjoy more of life by turning daily challenges into enjoyable moments

2011-04-08 09:19:11

Dell's "Mobility Gives Ability" Contest on Poptent

To create buzz and noise around Dell's mobility solutions, Dell asked the Poptent community to create videos that could be used in online marketing campaigns

2011-04-18 05:13:59

Pepsi's "Refresh Your World in 60 Seconds Shanghai 2011" Contest on Mofilm

Pepsi and Mofilm invited filmmakers to submit 60 second short films (not commercials) around three themes: Small Desires, We Are Different, and Youth Spirit

2011-04-29 02:30:26

Jack Daniels' "What's Your Thinking About Drinking" Contest on Poptent

The company behind the Jack Daniel's brand, Brown-Forman, was looking for Poptent creators who could "capture the faces and voices of real people speaking out about drinking responsibly in a powerful and intriguing way"

2011-05-02 14:34:11

Samsung's "It's Time To Tab" Contest with Zooppa

Samsung launched a video contest to know "how the Samsung Galaxy Tab™ 10.1 makes life more fulfilling and productive"

2011-05-05 03:52:56

3M's "Couples Speak" Contest on Zooppa

3M Construction and Home Improvements Markets asked Zooppa's creatives to make a video about how couple’s communicate with each other while doing home improvements together

2011-05-06 12:26:41

Sovereign Santander's Cannes 2011 Contest on Mofilm

Sovereign Bank has issued the MOFILM community a debit card statement and it wanted to know the back story of three to five of the transactions on it

2011-05-06 18:35:04

Mercedes-Benz Malaysia's "Stories That Drive You Drive Us" Contest

Mercedes-Benz had a Facebook photo memory competition called "Stories That Drive You, Drive Us," where participants had a chance of winning a 3 day, 2 night stay for two at Club Med Cherating (Malaysia).

2011-05-09 07:52:48

Hyundai's "Challenge Conventions For the Better" Contest on eYeka

Hyundai asked eYeka's community to create a teaser to introduce the new Veloster, by showing how new thinking can challenge conventions for the better

2011-05-09 18:11:01

Mercedes-Benz USA's "Community Stars" Challenge

Playing off of the 125th anniversary, the dealers awarded $125,000 to five select charitable organizations across the country ($25,000 to each of the five winners). The contest was specifically designed to bring awareness to local organizations whose efforts are often overshadowed by larger, multinational charitable organizations and NGOs.

2011-05-13 02:06:00

Mercedes-Benz Singapore's "First Thoughts" Competition

In Singapore, Mercedes-Benz celebrated its 125th anniversary with a "First thoughts" contest to commemorate the invention of the first automobile and spur reinvention for the future

2011-05-15 18:19:53

Siemens' First "Siemens Student Award 2011" with Hyve

For its first edition, Siemens targetted students in the Middle East to submit innovative ideas around the question "How can you build sustainable cities in the desert?"

2011-05-16 20:22:56

Starbucks' "Blended Remix" Contest on Deviantart

Starbucks' Frappuccino brand sponsored a contest on Deviantart, challenging people to "take the things that make them happy and put them into a cup"

2011-05-20 09:21:55

Volkswagen's "People's Car Project"

In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: the Music Car, the Hover Car and the Smart Key

2011-05-22 19:35:33

Canon's "Project Imagin8ion" Contest

Canon USA and Ron Howard invited photographers of all levels to submit their photographs based on a series of movie themes for “Project Imagin8ion”

2011-05-24 16:49:10

Intel's "Visual Life" Contest

For the launch of Intel’s 2nd Generation Core processors, Intel encouraged people to upload and share their images and films about the general theme of visual experiences

2011-06-05 07:39:11

Pepsi's "Taj Mahal 2011" Contest on Mofilm

On Mofilm, Pepsi India wanted filmmakers to submit 60 second creations on the thought of Pepsi + Big Cinemas = the magic of movies

2011-06-06 05:13:59

Pepsi's "Refresh Your World in 60 Seconds Wroclaw 2011" Contest on Mofilm

Pepsi and Mofilm invited filmmakers to submit 60 second short films (not commercials) around three themes: Refresh Yourself, Make a Dent in Your World, and I'm Famous.

2011-06-06 08:21:51

Gillette's "Proglide Invasion Challenge"

Gillette was looking for entertaining videos showing how someone gets converted from former Gillette products to Fusion ProGlide

2011-06-09 03:52:56

Audi's Second "Production Award"

The second edition of the Audi Production Award was focused around resource efficiency in manufacturing

2011-06-13 11:34:11

Ferrari's "World Design Contest"

Together with Autodesk, Ferrari launched a contest for students from leading design institutions to "express their creativity and innovative spirit through designs for the next Ferrari hypercar"

2011-07-01 00:02:50

Samsung's "Stage" Talent Contest on YouTube

"Samsung Mobile Moments" was competition (across YouTube and Facebook) were people had to showcase their special talents

2011-07-13 09:18:14

Google's "Citizen Media" Contest on Changemakers

Ashoka Changemakers and Google launched a contest inviting the world’s citizens to submit innovations that "allow all global citizens to have a voice and the information they need to make change"

2011-07-18 05:13:59

Pepsi's "Refresh Your World in 60 Seconds Rio de Janeiro 2011" Contest on Mofilm

Pepsi and Mofilm invited filmmakers to submit 60 second short films (not commercials) around three themes: Funny Choice, Thirst For What's Next, and Music To My Mouth.

2011-07-18 14:01:11

BMW Asia's "Tell the BMW Story" on eYeka

BMW was calling eYeka's creative community to share, through an animation or a video, their creative interpretations of how “Efficient Dynamics” can make the world a better place.

Crowdsourcing by World's Best Global Brands in 2011

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