The eCommerce Innovator

Innovation has always been a part of's strategy. This timeline highlights the company's major contributions to eCommerce and also showcases the company's important milestones and newsworthy events.

[]( is the largest U.S. online retailer according to []( The company is also ranked 6th on the []( "Most Innovative Companies" List.

The Name

Was NOT originally!

Launch of "The World's Largest Bookstore" sells first book: "Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought", by Douglas Hofstadter

The fledgling start-up: Taking a risk with "The Internet"

In 1995, Jeff Bezos successfully raised $1 million in venture capital for his new start-up, but it was not easy. Two years later, the stakes significantly changed.

Introduced 1-Click

1-Click was created to streamline the ordering process for customers. It was patented in 1997.

Incorporation was incorporated in the state of Washington in 1994. Its headquarters are in Seattle. It was reincorporated in 1996 in the state of Delaware.

AmazonFresh is launched expands to home delivery of groceries first in the Seattle area, and later in California.

Door Desks

After was first launched, money was tight, so Jeff Bezos and his staff used homemade desks out of hollow wooden doors.

Growth by Acquisition

Between 2008 and 2014, Amazon purchased several online retailers and tech companies.

Amazon Marketplace is launched Marketplace enables consumers to sell new, used, and collectible items alongside Amazon's new ones. Listing your items at Marketplace makes them accessible to millions of customers.

The Kindle eReader

The first release of the Kindle was priced at $399 and sold out in less than 6 hours.

Kindle breaks monthly sales record

Consumers wanted to ensure delivery in time for the holidays.

The evolution of Kindle

The Kindle product line now offers tablets, the latest being the Kindle Fire HDX.

Amazon PrimeAir: Delivery by Drone announces plans to launch a new delivery system using unmanned aerial vehicles.

Drone Delivery Program Delayed (and Google) have been unable to properly test the delivery vehicles in the U.S. due to the FAA's strict regulations.

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