Record company made a promo film for the band, light-hearted comic approach
Originally where the number 1 was found. Record companies tried to get their artists there. Music mostly mimed
First boy band. Properly styled by record companies. Sit-com was made to promote the band. early example of convergence.
More modern, not just shots of the band. More shots and technologies included. Fashion became more important. Video became as important as music.
Seen as one of the most significant music videos ever. Broke conventional song length. Bands start to see themselves as video artists as wells as music artists
Feature length film that used the band's songs as the soundtrack. Became a land mark film in British youth culture.
The first TV station to only show music videos. Contributed massively to the importance of the music video.
Landmark merging of music and film making. Screened after watershed.
Big experiment with stop-motion and animation.
Went to number 1 in UK and USA. Controversial due to the use of religious views.
Big use of video intertextuality with 70s crime dramas.
Spike Jonze wins best director award
Music videos can be downloaded off iTunes. 1 million downloads after 20 days.
Music video reaches 1 billion views
60 hours of video uploaded in total. 4 billion views everyday
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