Kool Herc's fame grew in this year he started working in the place he had dreamed of since he started deejaying ( Hevalo the Bronx)
Scratching was also born in this year by Dj Grand Wizard Theodore because he was trying to hold the record when his mama was yelling and the needle was still on the record.
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The Mercedes Ladies; Dj’s anbaby D (D’Bora), Sherri-Sher, RD Smiley, Zina-Zee, DJ laspank, Eve-a-Def, Sweet P, Sty-Styd MC’s, were founded
The man how convinces Kool DJ Kurt to rap and also to move hip hop to queens was Russell Simmons. Russell also change Kurt’s name to Kurtis Blow and recruits his younger brother Joey to this group who also changed his name to DJ. Run.
The disco fever club opened and became popular hip hop club in brox.
This was the time where hip-hop record became the first commercial hit which was created by R’n’B band Chic based around a remix of “Good times”. It was believed Good Times are here again was song that had all the spirit of hip-hop music by “Rapper’s Delight”.
A member of Chic heard Sugar Hill Gang, the creator of funky groove version of them freestyling over Chic’s hit record so threatened to sue but they settled out of court.
Hip Hop was still not yet mainstream. Kurtis Blow was the first artist to ever perform a rap song on television: He performed his well-known song “The Breaks” on Soul Train. This record went on to sell more than a million copies. He would also be the first to sell a product on television:
The Funky Four plus One More are the first Hip Hop group to perform on national television, starring as the musical act on Saturday Night Live on February the 14th. This is significant as SNL had a very different audience from Soul Train and advertisers began to notice.
In 1982 the film “Wild Style” was released that featured all four elements of Hip Hop culture. It was co-created by one of the pioneers Fab 5 Freddy and it garnered some attention. Hip Hop is now becoming better known, and it is only a matter of time before advertisers start to use it:
Although Hip Hop culture had been around for numerous years, the release of the documentary “Style Wars” which focuses on the graffiti aspect of Hip Hop culture landed it in the spotlight.
The 80’s were an era of both excess and creativity. Style Wars garnered international attention and won an award at the 1984 Sundance Film Festival. This helped to launch Hip Hop’s cross into the mainstream. This is also the year when Michael Jackson first performed the moonwalk:
Hip Hop goes international through the marketing of products.
sell products to youth
First rap selling products on TV
the first endorsement deal between hip-hop artists and a major corporation
Watch commercial
This colorful commercial aired on MTV in 1988 when British Knights was relying on its "How ya like me now!" campaign.
sell the shows to “younger and cooler” kids:
Speaking of MC Hammer.
An ad for it featuring rap music, to try and sell the movie
Cool kids----Teen Witch was another teen movie released in 1989, and like Little Monsters they wanted to appeal to the teen crowd.
Rooted in the L.A. street gang culture, the 90's Gangster Rap dominates the media's representation of hip-hop as the most shocking, alluring and therefore, profit building form of hip-hop.
Groups like ONYX, Smif n' Wessun, Black Moon and Wu-Tang Clan were some of the most popular and controversial rap groups of their time, appealing heavily to fans with their street flow and baggy apparel, influencing fashion styles throughout the world.
1992 was the first year since 1975 where the number of teenagers in America increased. Companies realized that teenagers were the new lucrative market, and began to court them heavily.
By the early to mid-1990's, Hip-Hop's commercialized element had everyone on the same page, regardless of geographic region. In this hip-hop friendly national environment, hip- hop stars define what's cool for fans.
Velour sweatsuits, designer t-shirts, oversized jeans, and signature sneakers powered Rocawear into earning annual sales grossing over 700 million.
The 1990's proved even more profound as rap music became thoroughly accepted and promoted in mainstream American pop culture.
For most of the 1990s, hordes of suburban kids (both black and white) have followed inner city idols in adopting everything from music to clothing to language. The most prominent examples are in evidence at suburban shopping malls across the country.
The 1990's are most notoriously known for the rivalry between Hip-Hop's East Coast and West coast, escalating with the deaths of Tupak Shakur, and later The Notorious B.I.G.
One of the biggest advertising campaigns in the 90's to utilize Hip-Hop stars to market their product was spear headed by Sprite.
By 1999, "bling bling" was the code word for the desire for possession of material things, and the more material things an individual acquired, the more successful he or she appeared.
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FUBU had mass appeal in 2000
Hip-hop suffered at least as severely as or worse than other genres, with sales tumbling throughout the decade. Simultaneously, though, it solidified its standing as the dominant influence on global youth culture.
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Rockstar Games released "Grand Theft Auto: San Andreas."
In 2005 Mercedes Benz was the most mentioned brand in rap and hip hop videos
In 2006 50 Cent participates in the controversial “I am what I am” campaign
2008 Jay-Z becomes a strong trend setter and starts working on Cherry coke can redesign
Back in the day, Run-DMC’s mega-hit My Adidas promoted consumerism as a form of rebellion.
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