Snippet testing / optimization
12 Nov 2013 - 22 Nov 2013
Testing variations in snippet treatments. Optimizing for 1) best user experience; and 2) conversions to donor. Use small test samples to reach...
Moreblogger: Andrea Wood, Online Advocacy and Fundraising Lead
View on timelinehttps://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/ blogger: Alex Fowler, Privacy and Public Policy Lead @ Mozilla
View on timelineView the AMA here: http://www.reddit.com/r/IAmA/comments/1pbjtw/we_are_the_mozilla_team_who_have_been_working_on/ Featuring the Lightbeam Team. including Alex Fowler, Privacy and Public Policy Lead @ Mozilla
View on timelineTouching on Privacy and Security theme for October
View on timeline3-post series that focuses on privacy / security in conjunction with Alex Fowler's blog post.
View on timelineAlex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/
View on timelineAlex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/
View on timelineShare the Manifesto - testament to Mozilla's commitment to user trust.
View on timelineShare the Manifesto - testament to Mozilla's commitment to user trust.
View on timelineHarvey Anderson blog post "Building Public Trust in the Web"
View on timelineBuilding public trust in the web. Blogger: Harvey Anderson
View on timelineTesting variations in snippet treatments. Optimizing for 1) best user experience; and 2) conversions to donor. Use small test samples to reach statistical significance then launch the winning variants broadly.
View on timelineHarvey Anderson blog post "Building Public Trust in the Web"
View on timelineTheme: Trust. Direct fundraising appeal.
View on timelineTheme: Trust. Direct fundraising appeal.
View on timeline1st post: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.
View on timeline1st tweet: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.
View on timeline2nd post of a 3-part series Share Mark Surman's blog post on Facebook.
View on timeline2nd tweet of a 3-part series Share Mark Surman's blog post
View on timelineCall to action: Support mozilla (theme: Teach)
View on timelineblogger: Mark Surman, Executive Director @ Mozilla
View on timelineFundraising appeal featured on homepage through January 1
View on timelineRunning best performing snippet variants
View on timelineProminent "donate" link to donation landing page in menu navigation. Red text to stand out from gray standard font
View on timelineThanksgiving is approaching -- putting a human face on the impact of Mozilla's volunteers and communities.
View on timeline[#hashtag] Fundraising hashtag push. Tweet @ donors! ($100 or more?)
View on timelineSupport Mozilla on Giving Tuesday. 1-day goal: Raise $5,000 on Twitter alone. Reference: http://labs.mrss.com/power-hour-fundraising-running-a-mini-campaign-on-twitter/
View on timelineCompanion AMA to Mitchell Baker's blog post. "Why We Fundraise"
View on timelineblogger: Mitchell Baker, Chair of Mozilla Foundation Possibly featuring "Why Mozilla is important to me" video testimonials from MozFest
View on timelineFollow-up post featuring a quote from Mitchell's blog posted earlier in the week.
View on timelineFollow-up post touching on themes in Mitchell's blog posted earlier in the week.
View on timelineBrendan Eich's blog post coincides with this AMA on the important of open source and open engineering to protect the web.
View on timelineWeb Champion Twitter series. Coincides with Mozfest: "I'm a web champion, that is why Mozilla's work is important to me"
View on timelineTesting variations in snippet treatments. Optimizing for 1) best user experience; and 2) conversions to donor. Use small test samples to reach...
MoreFundraising appeal featured on homepage through January 1
MoreProminent "donate" link to donation landing page in menu navigation. Red text to stand out from gray standard font
MoreGoal: "Why work 'open'?" Define what we mean by "open" to a general audience; Increase understanding of Mozilla Foundation mission
MoreFinal chance to donate, only a few hours left. Audience: ONLY non-donors. This will be a SHORT email from Mitchell re: The origins of Firefox, the...
MoreTouching on Privacy and Security theme for October
MoreThanksgiving is approaching -- putting a human face on the impact of Mozilla's volunteers and communities.
MoreFundraising campaign results "What we'll be able to accomplish with your help." And latest from fundraising.mozilla.org
MoreAlex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/
MoreShare the Manifesto - testament to Mozilla's commitment to user trust.
More1st tweet: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.
More[#hashtag] Fundraising hashtag push. Tweet @ donors! ($100 or more?)
MoreSupport Mozilla on Giving Tuesday. 1-day goal: Raise $5,000 on Twitter alone. Reference:...
MoreFollow-up post touching on themes in Mitchell's blog posted earlier in the week.
MoreWeb Champion Twitter series. Coincides with Mozfest: "I'm a web champion, that is why Mozilla's work is important to me"
MoreReference campaign: https://www.thunderclap.it/projects/5575-30-days-til-givingtuesday
MoreFeature blog by Geoffrey MacDougall. "Shifting the campaign to high gear."
MoreWeb Champion Twitter series. Coincides with Mozfest: "I'm a web champion, that is why Mozilla's work is important to me"
More"View Source Fundraising" update on the campaign + Happy Holidays
More3-post series that focuses on privacy / security in conjunction with Alex Fowler's blog post.
MoreAlex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/
MoreShare the Manifesto - testament to Mozilla's commitment to user trust.
More1st post: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.
More2nd post of a 3-part series Share Mark Surman's blog post on Facebook.
MoreFollow-up post featuring a quote from Mitchell's blog posted earlier in the week.
MoreFeature blog by Geoffrey MacDougall. "Shifting the campaign to high gear."
MoreView the AMA here: http://www.reddit.com/r/IAmA/comments/1pbjtw/we_are_the_mozilla_team_who_have_been_working_on/ Featuring the Lightbeam Team....
MoreCompanion AMA to Mitchell Baker's blog post. "Why We Fundraise"
MoreBrendan Eich's blog post coincides with this AMA on the important of open source and open engineering to protect the web.
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