Mozilla 2013 Year-End Campaign

Help Mozilla build the web the world needs.

High gear: Year-end campaign

Year-end campaign: Narrative arc / telling our story blogger: Geoffrey McDougall, Head of Development

Reveal: Year-End Campaign Plan

blogger: Andrea Wood, Online Advocacy and Fundraising Lead

"We're More Than The Sum of Our Data" blogger: Alex Fowler, Privacy and Public Policy Lead @ Mozilla

Teaching the Web to Protect It

blogger: Mark Surman, Executive Director @ Mozilla

Why We Fundraise

blogger: Mitchell Baker, Chair of Mozilla Foundation Possibly featuring "Why Mozilla is important to me" video testimonials from MozFest

Open Engineering

blogger: Brendon Eich? [need to confirm]

AMA (Ask Me Anything): Lightbeam team and Alex Fowler

View the AMA here: Featuring the Lightbeam Team. including Alex Fowler, Privacy and Public Policy Lead @ Mozilla

Theme: Trust. Post: Mozilla Manifesto

Share the Manifesto - testament to Mozilla's commitment to user trust.

Snippet testing / optimization

Testing variations in snippet treatments. Optimizing for 1) best user experience; and 2) conversions to donor. Use small test samples to reach statistical significance then launch the winning variants broadly.

TENTATIVE: "Thanks Mozilla" email

Thanksgiving is approaching -- putting a human face on the impact of Mozilla's volunteers and communities.

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