Mozilla 2013 Year-End Campaign

Help Mozilla build the web the world needs.

2013-10-04 12:38:42

Reveal: Year-End Campaign Plan

blogger: Andrea Wood, Online Advocacy and Fundraising Lead

2013-10-22 12:38:42

"We're More Than The Sum of Our Data"

https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/ blogger: Alex Fowler, Privacy and Public Policy Lead @ Mozilla

2013-10-27 18:44:28

AMA (Ask Me Anything): Lightbeam team and Alex Fowler

View the AMA here: http://www.reddit.com/r/IAmA/comments/1pbjtw/we_are_the_mozilla_team_who_have_been_working_on/ Featuring the Lightbeam Team. including Alex Fowler, Privacy and Public Policy Lead @ Mozilla

2013-10-31 13:42:58

From Alex Fowler: Lightbeam release

Touching on Privacy and Security theme for October

2013-11-04 01:42:26

Stop Watching Us video

3-post series that focuses on privacy / security in conjunction with Alex Fowler's blog post.

2013-11-05 08:41:41

"We Are More Than The Sum Of Our Data"

Alex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/

2013-11-05 18:23:59

"We Are More Than The Sum Of Our Data"

Alex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/

2013-11-06 08:41:41

Support Mozilla (donation appeal)

Fundraising ask

2013-11-06 18:23:59

Support Mozilla (donation appeal)

Fundraising ask

2013-11-11 01:34:11

Theme: Trust. Post: Mozilla Manifesto

Share the Manifesto - testament to Mozilla's commitment to user trust.

2013-11-11 18:23:59

Theme: Trust. Post: Mozilla Manifesto

Share the Manifesto - testament to Mozilla's commitment to user trust.

2013-11-12 01:34:11

Harvey's blog post

Harvey Anderson blog post "Building Public Trust in the Web"

2013-11-12 12:48:52

Building public trust in the web

Building public trust in the web. Blogger: Harvey Anderson

2013-11-12 13:42:58

Snippet testing / optimization

Testing variations in snippet treatments. Optimizing for 1) best user experience; and 2) conversions to donor. Use small test samples to reach statistical significance then launch the winning variants broadly.

2013-11-12 18:23:59

Harvey's blog post

Harvey Anderson blog post "Building Public Trust in the Web"

2013-11-13 11:19:11

Support mozilla (donation appeal)

Theme: Trust. Direct fundraising appeal.

2013-11-13 18:23:59

Support mozilla (donation appeal)

Theme: Trust. Direct fundraising appeal.

2013-11-14 12:48:52

Teach the Web to Protect It

1st post: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.

2013-11-14 18:23:59

Teach the Web to Protect It

1st tweet: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.

2013-11-15 11:28:50

Mark's Blog Post: Teach

2nd post of a 3-part series Share Mark Surman's blog post on Facebook.

2013-11-15 18:23:59

Mark's Blog Post: Teach

2nd tweet of a 3-part series Share Mark Surman's blog post

2013-11-16 11:28:50

Support Mozilla (donation appeal)

Call to action: Support mozilla

2013-11-16 18:23:59

Support Mozilla (donation appeal)

Call to action: Support mozilla (theme: Teach)

2013-11-19 12:48:52

Teaching the Web to Protect It

blogger: Mark Surman, Executive Director @ Mozilla

2013-11-20 11:28:50

Fundraising.mozilla.org

"View Source Fundraising" update on the campaign

2013-11-20 18:23:59

fundraising.mozilla.org

"View Source Fundraising" update on the campaign

2013-11-22 11:28:50

Support Mozilla on Black Friday

Fundraising Appeal (donate)

2013-11-22 18:23:59

Support Mozilla on Black Friday

Fundraising Appeal (donate)

2013-11-26 08:19:11

Carousel Promotion thru Jan1

Fundraising appeal featured on homepage through January 1

2013-11-26 09:09:28

Donate Snippet LIVE thru Jan1

Running best performing snippet variants

2013-11-26 17:25:27

Promotional Banner Live

2013-11-26 17:25:27

Tabzilla: "Donate" in RED thru Jan1

Prominent "donate" link to donation landing page in menu navigation. Red text to stand out from gray standard font

2013-11-27 13:42:58

TENTATIVE: "Thanks Mozilla" email

Thanksgiving is approaching -- putting a human face on the impact of Mozilla's volunteers and communities.

2013-12-01 03:22:56

December Tweets: #hashtag Campaign Fundraising

[#hashtag] Fundraising hashtag push. Tweet @ donors! ($100 or more?)

2013-12-03 11:28:50

Blog: Mitchell Baker

post in conjunction with Mitchell Baker's blog post.

2013-12-03 11:28:50

Giving Tuesday Goal: $5,000

Support Mozilla on Giving Tuesday. 1-day goal: Raise $5,000 on Twitter alone. Reference: http://labs.mrss.com/power-hour-fundraising-running-a-mini-campaign-on-twitter/

2013-12-03 18:23:59

Blog: Mitchell Baker

1st tweet promoting Mitchell Baker's blog post.

2013-12-03 19:23:48

AMA (Ask Me Anything): Mitchell Baker

Companion AMA to Mitchell Baker's blog post. "Why We Fundraise"

2013-12-03 22:26:39

Why We Fundraise

blogger: Mitchell Baker, Chair of Mozilla Foundation Possibly featuring "Why Mozilla is important to me" video testimonials from MozFest

2013-12-04 11:28:50

Blog: Mitchell Baker

Follow-up post featuring a quote from Mitchell's blog posted earlier in the week.

2013-12-04 18:23:59

Tweet #2 Mitchell Baker

Follow-up post touching on themes in Mitchell's blog posted earlier in the week.

2013-12-10 08:03:41

AMA (Ask Me Anything): Engineering Open

Brendan Eich's blog post coincides with this AMA on the important of open source and open engineering to protect the web.

2013-12-10 11:19:11

#hashtag: Celebrity push - Wil Wheaton?!

Web Champion Twitter series. Coincides with Mozfest: "I'm a web champion, that is why Mozilla's work is important to me"

2013-12-10 11:28:50

Open Engineering

Promote Brendan Eich's blog post

2013-12-10 18:23:59

Blog: Brendon Eich

Tweet out Brendan Eich's blog post on Open Engineering

2013-12-10 22:26:39

Open Engineering

blogger: Brendon Eich? [need to confirm]

2013-12-11 17:11:41

Theme: Working Open

Posts in conjunction with Brendan Eich's blog post.

2013-12-13 17:11:41

fundraising.mozilla.org

"Open Fundraising" campaign update

2013-12-13 17:11:41

fundraising appeal (donate)

Fundraising appeal

2013-12-13 18:23:59

fundraising.mozilla.org

"View Source Fundraising" campaign update

Mozilla 2013 Year-End Campaign

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