Mozilla 2013 Year-End Campaign

Help Mozilla build the web the world needs.

4 Oct 2013

Reveal: Year-End Campaign Plan

blogger: Andrea Wood, Online Advocacy and Fundraising Lead

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22 Oct 2013

"We're More Than The Sum of Our Data"

https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/ blogger: Alex Fowler, Privacy and Public Policy Lead @ Mozilla

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27 Oct 2013

AMA (Ask Me Anything): Lightbeam team and Alex Fowler

View the AMA here: http://www.reddit.com/r/IAmA/comments/1pbjtw/we_are_the_mozilla_team_who_have_been_working_on/ Featuring the Lightbeam Team. including Alex Fowler, Privacy and Public Policy Lead @ Mozilla

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31 Oct 2013

From Alex Fowler: Lightbeam release

Touching on Privacy and Security theme for October

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4 Nov 2013

Stop Watching Us video

3-post series that focuses on privacy / security in conjunction with Alex Fowler's blog post.

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5 Nov 2013

"We Are More Than The Sum Of Our Data"

Alex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/

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5 Nov 2013

"We Are More Than The Sum Of Our Data"

Alex Fowler's blog post:https://blog.mozilla.org/privacy/2013/10/23/were-more-than-the-sum-of-our-data/

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6 Nov 2013

Support Mozilla (donation appeal)

Fundraising ask

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6 Nov 2013

Support Mozilla (donation appeal)

Fundraising ask

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11 Nov 2013

Theme: Trust. Post: Mozilla Manifesto

Share the Manifesto - testament to Mozilla's commitment to user trust.

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11 Nov 2013

Theme: Trust. Post: Mozilla Manifesto

Share the Manifesto - testament to Mozilla's commitment to user trust.

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12 Nov 2013

Harvey's blog post

Harvey Anderson blog post "Building Public Trust in the Web"

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12 Nov 2013

Building public trust in the web

Building public trust in the web. Blogger: Harvey Anderson

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12 Nov 2013 - 22 Nov 2013

Snippet testing / optimization

Testing variations in snippet treatments. Optimizing for 1) best user experience; and 2) conversions to donor. Use small test samples to reach statistical significance then launch the winning variants broadly.

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12 Nov 2013

Harvey's blog post

Harvey Anderson blog post "Building Public Trust in the Web"

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13 Nov 2013

Support mozilla (donation appeal)

Theme: Trust. Direct fundraising appeal.

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13 Nov 2013

Support mozilla (donation appeal)

Theme: Trust. Direct fundraising appeal.

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14 Nov 2013

Teach the Web to Protect It

1st post: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.

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14 Nov 2013

Teach the Web to Protect It

1st tweet: Wall of Makes about an Open Web/ Teaching the Web. Part 1 of a 3-part Facebook series that coincides with Mark Surman's blog post.

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15 Nov 2013

Mark's Blog Post: Teach

2nd post of a 3-part series Share Mark Surman's blog post on Facebook.

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15 Nov 2013

Mark's Blog Post: Teach

2nd tweet of a 3-part series Share Mark Surman's blog post

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16 Nov 2013

Support Mozilla (donation appeal)

Call to action: Support mozilla

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16 Nov 2013

Support Mozilla (donation appeal)

Call to action: Support mozilla (theme: Teach)

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19 Nov 2013

Teaching the Web to Protect It

blogger: Mark Surman, Executive Director @ Mozilla

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20 Nov 2013

Fundraising.mozilla.org

"View Source Fundraising" update on the campaign

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20 Nov 2013

fundraising.mozilla.org

"View Source Fundraising" update on the campaign

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22 Nov 2013

Support Mozilla on Black Friday

Fundraising Appeal (donate)

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22 Nov 2013

Support Mozilla on Black Friday

Fundraising Appeal (donate)

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26 Nov 2013 - 23 Dec 2013

Carousel Promotion thru Jan1

Fundraising appeal featured on homepage through January 1

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26 Nov 2013 - 31 Dec 2013

Donate Snippet LIVE thru Jan1

Running best performing snippet variants

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26 Nov 2013 - 1 Jan 2014

Tabzilla: "Donate" in RED thru Jan1

Prominent "donate" link to donation landing page in menu navigation. Red text to stand out from gray standard font

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26 Nov 2013 - 1 Jan 2014

Promotional Banner Live

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27 Nov 2013

TENTATIVE: "Thanks Mozilla" email

Thanksgiving is approaching -- putting a human face on the impact of Mozilla's volunteers and communities.

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1 Dec 2013 - 30 Dec 2013

December Tweets: #hashtag Campaign Fundraising

[#hashtag] Fundraising hashtag push. Tweet @ donors! ($100 or more?)

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3 Dec 2013

Giving Tuesday Goal: $5,000

Support Mozilla on Giving Tuesday. 1-day goal: Raise $5,000 on Twitter alone. Reference: http://labs.mrss.com/power-hour-fundraising-running-a-mini-campaign-on-twitter/

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3 Dec 2013

Blog: Mitchell Baker

post in conjunction with Mitchell Baker's blog post.

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3 Dec 2013

Blog: Mitchell Baker

1st tweet promoting Mitchell Baker's blog post.

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3 Dec 2013

AMA (Ask Me Anything): Mitchell Baker

Companion AMA to Mitchell Baker's blog post. "Why We Fundraise"

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3 Dec 2013

Why We Fundraise

blogger: Mitchell Baker, Chair of Mozilla Foundation Possibly featuring "Why Mozilla is important to me" video testimonials from MozFest

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4 Dec 2013

Blog: Mitchell Baker

Follow-up post featuring a quote from Mitchell's blog posted earlier in the week.

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4 Dec 2013

Tweet #2 Mitchell Baker

Follow-up post touching on themes in Mitchell's blog posted earlier in the week.

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10 Dec 2013

AMA (Ask Me Anything): Engineering Open

Brendan Eich's blog post coincides with this AMA on the important of open source and open engineering to protect the web.

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10 Dec 2013

#hashtag: Celebrity push - Wil Wheaton?!

Web Champion Twitter series. Coincides with Mozfest: "I'm a web champion, that is why Mozilla's work is important to me"

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10 Dec 2013

Open Engineering

Promote Brendan Eich's blog post

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10 Dec 2013

Blog: Brendon Eich

Tweet out Brendan Eich's blog post on Open Engineering

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10 Dec 2013

Open Engineering

blogger: Brendon Eich? [need to confirm]

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11 Dec 2013

Theme: Working Open

Posts in conjunction with Brendan Eich's blog post.

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13 Dec 2013

fundraising appeal (donate)

Fundraising appeal

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13 Dec 2013

fundraising.mozilla.org

"Open Fundraising" campaign update

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13 Dec 2013

fundraising appeal (donate)

Tweet fundraising appeal (donate)

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Mozilla 2013 Year-End Campaign

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