21-year-old Thomas Burberry opens a small shop after working as a drapery apprentince
Gabardine, a breathable and weatherproof fabric, is developed and introduced to the marketplace
As the predecessor of the trench coat, Tielocken, is adopted by the British officers.
The equestrian knight trademark appears for the first time along with the slogan "Prorsum" meaning forward.
Burberry has its first appearance in Vogue featuring a waterproof rain coat, proving its style and usefulness.
Burberry opens its first store in Paris located on Boulevard Malesherbes.
Norwegian explorer Roald Amundsen credits his Burberry wardrobe for his success in completing the first journey to the South Pole.
The British War Office commission an adapted version of the Tielocken coat to meet new combat requirements. Throughout World War I the classic coat was worn by half a million soldiers.
Captain John Alcock and Lieutenant Arthur Whitten Brown complete the first nonstop flight across the Atlantic Ocean dressed in Burberry.
Burberry becomes an LLC corporation complete with stock on the London Stock Exchange.
Burberry begins to sell their merchandise in Japan.
Budapest's notorious "Gentleman Thief" is finally captured after a long battle with the police. He is caught wearing a stolen Burberry suit which his inability to not wear the item led to his capture.
The famous Burberry Check, the Haymarket, which is still around today is introduced to the lining of the trench coat.
At the age of 91, Thomas Burberry passes away.
Waterproof tweed and Burberry cloth are implemented as the main fabrics for women's ski costume.
Dressed in a Burberry Trench, Humphrey Bogart as Rick Blaine utters one of the most famous movie lines, "Here's look at you kid" while filming Casablanca.
With the model dressed as a Sherlock Holmes type, including a deerstalker cap and a smoking pipe the fall mens campaign makes it national debut. The headline reads "By appointment to the world best-dressed man," (Voguepedia).
Burberry introduces accessories into its product line including handbags and luggage.
Audrey Hepburn's character Holly Golightly takes an adventure in the rain wearing a beige Burberry trench in the movie "Breakfast at Tiffanys."
Meryl Streep's character, Joanna, fights for custody of her child while wearing a Burberry coat in the film "Kramer Vs. Kramer."
The first fragrance for Burberry, a cologne for men, is added to the product line.
The fur-lined trench appears in Vogue for the first time.
Prince Charles and Princess Diana are photographed vacationing in Nova Scotia wearing matching beige raincoats paired with black umbrellas.
Burberry debuts their infant-wear line in France expanding on the children's wear line already established. The line includes items such as teddy bears, rocking horses, and bibs.
Playing famous comic-strip detective Dick Tracey, Warren Beatty rocks a yellow Burberry trench coat onscreen.
Christy Turlington is brought on as the newest model for the women's line.
Rose Marie Bravo is hired as the new CEO with plans of revamping the brand.
Italian designer Roberto Menichetti is hired by Bravo to design the new Burberry Prorsum line.
Mario Testino is hired to revamp the brands image. Pushing a new idea he relaunches "Burberry" dropping the 's' and brings on Kate Moss to model for newest ads.
Alexis Bittar develops first ready to wear jewelry line for the brand.
Burberry Prorsum makes its London Fashion Week debut.
The famous Burberry check ventures to the outside of the classic trench coat.
Kate Moss is spotted wearing a Burberry plaid bikini and suddenly becomes a must have item.
Burberry opens their flagship London store on New Bond Street.
A new mens kilt line sells out in a week. Special deals are made for clans wanting to purchase the kilts in bulk orders of their traditional clan plaid.
Christopher Bailey is brought on by Rose Marie Bravo as new creative director.
Due to the attacks on the World Trade Center in New York, Bailey makes the decision to cancel Burberrys presentation at London Fashion Week.
Burberrys parent company, GUS, makes the brand partially public with a 23% stock offering. The company is now worth 1.5 billion dollars.
Well known London soap opera star Danniella Westbrook is photographed in head to toe Burberry check with her daughter and seen as a joke by the press. The check begins to develop a poor connotation. The company loose its high end appeal and seems to appear more ordinary and run of the mill.
The newest fragrance Burberry Brit makes its debut and does extremely well in the marketplace.
Parent company, GUS, gives the remaining 65% of the company to shareholders.
Burberry makes a 10 year licensing deal with Luxottica eyewear,
For the second time Christopher Bailey is profiled by writer Sarah Mower for Vogue.
Taking over for Rose Marie Bravo, Angela Ahrendts, comes on as chief executive. She begins to work with Bailey to fully revamp the companies image and forge into the new technologic and digital world.
To celebrate 150 years of Burberry the Burberry Icon collection debuts.
The company debuts their first Pre-Fall collection including a new take on the classic trench with different embellished coats.
Burberry launches their first Facebook page and has one million fans within a year.
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