IBM signs on as Forrester’s first client. Big Blue remains a client today. In fact, 38% of the Fortune 1000 are Forrester clients.
CATCH THE WAVE
The first Forrester Wave™ report is published. The Forrester Wave is a rigorous vendor selection analysis based on a transparent methodology. In 2013, Forrester is scheduled to publish nearly 70 Waves for marketing and technology leaders.
George Forrester Colony starts the eponymous company in the basement of his home in Cambridge, Mass.
Forrester’s “Client/Server Computing” report predicts the fall of the mainframe and the rise of PC-based client/server computing systems.
Bill Gates and Steve Jobs speak at Forrester’s annual conference in Boston. In 2013, Forrester will host 23 Forums on four continents.
WHAT IT MEANS
Two Forrester reports jolt readers: “The New Public Internet” predicts that the Internet will become a household tool, while “Social Computing” forecasts the rise of empowered customers. At that year’s Forrester Forum, analyst Bill Bluestein proclaims, “Within five years, a barrage of new technologies will radically change your relationship with customers, product features and service delivery, and the structure of manufacturing, sales, service and distribution."
Forrester’s initial public offering of 2.3 million shares.
Forrester hosts its first conference in Europe. One year later, the company opens its first major European office in Amsterdam.
Forrester fields the first Consumer Technographics® survey in North America. Only the US Census Bureau surveys more consumer households on technology adoption and attitudes. Technographics is now the longest-running and most comprehensive program examining how consumers consider, buy, and use technology. In 2013, Forrester will survey 420,000 people in 21 countries.
Forrester acquires UK-based Fletcher Research, a leading Internet research firm, and opens its first UK Research Centre in London.