From clippings to insights – the history and evolution of the media monitoring industry

In May 1953, in Paris, 18 press clipping companies came together and put forward the foundation for what today is the world’s largest association for media intelligence and communications insight: FIBEP. Their aim was simple, by coming together once a year at an annual Congress, they would strengthen their industry by sharing ideas and tackling common industry problems. Forward thinking from the start, the founders built their organisation on a policy of openness and inclusion with an emphasis on family and tradition which has persevered over the last six decades. Today, FIBEP holds close to 88 members across 45 different countries. Although larger and more modern the organisation still upholds these deep rooted values of family, openness and innovation. Looking back over the years the primary issues facing FIBEP members have not changed much: costs, politics, technology and clients have remained primary concerns over each decade. Although some of the actors and companies have changed, the spirit of FIBEP has withstood time and continues to look forward to a prosperous future of shared community spirit and insights.