VARTA Consumer Batteries

Join our interactive journey through time to experience the varied Varta history and find out how the AFA, founded in the 19th century, managed to become one of Europe’s most important manufacturers of portable batteries: Varta. For more detailed information click on the individual milestones.

The first electromobiles from America

"Baker-Runabout" - this is the name of the first American electromobile introduced to the German market by company founder Adolf Müller. With batteries by the Varta precursor AFA, of course.

Best Energy concept

VARTA’s Best Energy Concept helps you navigate through the battery jungle. The new blister pack designs allow consumers to quickly see which battery is best for which device.

Wireless Charger

Lay it down, charge it up, done. This is how smartphones are charged today. With the Wireless Charger, countless cables and different chargers are now finally a thing of the past.

Indestructible Flashlights

Strong, sharp beams and virtually impossible to damage: The incredibly tough Indestructible flashlights, with their ergonomic yet stylish design, are able to survive a fall of up to nine meters.

125 years of battery expertise

VARTA celebrates 125 years of battery expertise. With over 125 years of expertise in the battery industry, VARTA Consumer is today’s undisputed number one name household batteries.

Portable Power

VARTA’s Portable Power products offer high-performance power supplies for the road. Anyone who is reliant on mobile devices, be it businesspeople, outdoor enthusiasts or youngsters on the move, can be sure that their battery won’t die.

The AFA is established

When AEG and Siemens fail in their endeavors to produce accumulators, they decide to invest in the Varta predecessor. The result: the Accumulatorenfabrik AG - in short AFA.

A new direction for portable batteries

Production of the new generation of lithium polymer batteries begins. The US Rayovac Corporation is entrusted with corporate leadership of the portable batteries business segment. The Varta brand continues.

Adolph Müller lays the cornerstone

Founder Adolph Müller launches the company Büsche & Müller in Hagen - paving the way for VARTA's future.

Rayovac becomes Spectrum Brands

As of May 2nd, 2005 the Rayovac Corporation officially changes its name to Spectrum Brands Inc. (SPC) – thereby reflecting a diverse brand portfolio that includes over 7 different product categories.

Launch
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