Stormtroopers invaded London as VW's dark side is exposed. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen. Everyone in the Rebellion are calling on Volkswagen to turn away from the Dark Side and give our planet a chance.
Yoda is escorted on the Brussels metro by a phalanx of stormtroopers, heading towards VW's headquarters to meet the Belgian CEO as our campaign gets under way.
Only 48 hours into our campaign, 100,000 Jedi from all over the world standing together against VW's greenwashing. But what does 100,000 Jedi look like?
Our VW Dark Side film is pulled from YouTube (and our entire channel blocked). Jedi respond by posting the film all over the internet
Brian is in a difficult place. He feels the good in VW but can't stand by while the Dark Side threatens our planet. So, he has to rebel...
But VW’s official response is to act ‘surprised’ and point to its most efficient cars as proof of its environmental credentials.
VW – through its US lobbying group, the Alliance of Automobile Manufacturers - runs adverts in the US to lobby against President Obama and his proposal for fuel efficiency standards.
VW is caught red-handed as it refuses to support President Obama's ambitions to improve car efficiency standards in the US.
Climbers scale VW's headquarters in Germany, while giant projections appear on the side of Battersea Power Station, where VW is taking part in a green car show.
In a day of mass action, activists protest at VW forecourts across Europe.
